Online Marketing Specialist 4

At WEX Inc. we see corporate payments differently. We are a leading and growing global provider of payment processing and information management solutions. We are passionate about providing payment solutions with unparalleled security and control for corporate purchasing and transaction monitoring needs. We hire people who share the same passion for continuous innovation and client service that is unparalleled in our industry. We are employee centric offering value-based incentives and generous compensation and benefits packages. If you are looking for a growing career - come be part of WEX today!

SUMMARY

Develops and implements internet marketing strategies to optimize the online user experience, increase marketing effectiveness and improve customer satisfaction. Executes online marketing programs such as search optimization (paid and natural search), affiliated marketing, social networking, and viral marketing to create "buzz," drive traffic and generate sales. Gathers and translates ideas into profitable, promotional marketing campaigns. Administers and executes online promotions. Conducts analysis for program effectiveness and uses the findings for market site enhancements and to leverage optimization of all programs. Works with lifecycle marketing team to maximize existing marketing initiatives and develop new ones.

Works on complex issues where analysis of situations or data requires an in-depth evaluation of variable factors. Exercises judgment in selecting methods, techniques and evaluation criteria for obtaining results. Networks with key contacts outside own area of expertise.

ESSENTIAL DUTIES AND RESPONSIBILITIES

The goal of the Online Marketing Specialist is to drive inbound leads that convert into long-term customers for WEX and its partner brands by leveraging your knowledge of: Demand Generation , SEM (search engine marketing, SEO (search engine optimization) , CRO (conversion optimization) , SMO (social media optimization) , and ABM (account based marketing)

This role is data-driven and analytical with a strong bias for action. Technical ability and know-how to execute ideas is crucial. Activities include but are not limited to:

  • Developing and execute an SEO strategy, working with SEO agencies and content writers to incorporate SEO best practices
  • Managing AdWords, Bing Ads using Adobe Ad Cloud platform
  • Managing Retargeting, Sponsored content, and display ad campaigns
  • Executing and analysing A/B and multi-variate testing (ads and landing pages)
  • Building and maintain KPI dashboards to measure effectiveness of efforts
  • Partnering with content strategist and third parties on digital content development


Qualifications:

QUALIFICATIONS
  • 10+ years of digital marketing experience, preferably in a B2B finance or technology organization or agency
  • Expertise in SEO, including keyword research, ranking factors, backlinks, etc.
  • Significant experience with AdWords and digital advertising strategies
  • Experience with bid management platforms (Adobe Ad Cloud, Marin, Kenshoo)
  • Experience with Social Media, Sponsored content, Retargeting, Display campaigns
  • Ability to manipulate large data sets and derive actionable insights
  • Experience with web analytics platforms (GA, Omniture, WebTrends, or Heap Analytics)
  • Digital marketing campaign planning and management experience
  • Ability to manage multiple tasks with little to moderate direction
  • Track record of delivering quality work on time
  • Bachelor's degree in marketing or a similar field
  • Experience with data visualization platforms is a plus
  • Experience running marketing automation platforms is a plus
  • Experience working with Salesforce.com, a plus
At WEX, we reward innovation, hard work and excellence. Benefits include:
  • Health Insurance
  • Dental Insurance
  • Vision
  • On Site Fitness Facility in South Portland location
  • 401(k) Plan
  • PTO
  • Life Insurance/AD&D
  • Dependent Life Insurance
  • Short- and Long-Term Disability Programs
  • Extended Parental Leave
  • Flexible Spending Accounts (Medical and Dependent)
  • Employee Referral Award Program
  • Employee Assistance Program
  • Tuition Reimbursement
  • Pet Insurance
  • Bonus Plan
Equal Opportunity Employer/Vets/Disability


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