Labs Manager CPG- Austin

WeWork CPG Labs
Our mission at WeWork Labs is to be a long-term partner to early-stage startups, helping them to achieve their goals, and to power all organizations that share the same intention. Our vision is to be the partner to anyone who wishes to take the startup path and forever to support in both success and failure. We offer a global platform that helps startups grow and succeed through providing community, education, mentorship, investments, and press.

WeWork Consumer Packaged Goods "CPG" Labs
With WeWork CPG Labs, we are powering the next generation of Consumer Packaged Goods innovators and those developing enabling technologies for the CPG industry. This initiative is still in the early stages, so the first CPG Labs Manager in Austin will play a role in shaping the overall CPG Labs strategy.

Position Goals & Objectives:
The CPG Labs Manager's main objective is to ensure member companies' success and happiness with a strong focus on developing opportunities and experiences for Member growth.

  • Launch and maintain an active and engaged Labs community, facilitating the growth of each startup
  • Manage the Labs admissions process to ensure a full roster of promising startups
  • Drive growth, promotion, and management of Labs programming for the space
  • Build sustainable relationships with local facilities, CPG industry leaders, government, enterprises, partners, and the startup ecosystem
  • Collaborate with the WeWork Labs team and members to identify and execute on opportunities and strategies to continually improve our value proposition
  • Help drive strategy around WeWork CPG Labs and grow the brand

Duties & Responsibilities

  • Network, research, and create opportunities based on the unique needs of CPG startups, including exposure to top CPG industry mentors, investors and other key people crucial to the success
  • Manage the CPG Labs member pipeline: generate leads, conduct tours, build a pipeline of exciting new startups to join our program and ensure full occupancy and community participation
  • Take responsibility for sales and community dynamics. This includes collaboration with our WeWork Sales team and Community teams
  • Work closely with the WeWork Community, Operations, and Maintenance teams to ensure the highest level of member experience and satisfaction
  • Manage day-to-day member needs and work to get to know member companies and develop meaningful relationships to provide them with the best resources and opportunities possible
  • Plan, coordinate and run events and ongoing tailored programming with the ability to assess outcomes, receive feedback, analyze methods and techniques, and participate in the ongoing development of events and programming
  • Connect your members to the wider WeWork community, ensuring that knowledge and resources are shared between the various WeWork sub-communities, ultimately "graduating" Labs members to offices when their ventures mature
  • Help Labs members leverage opportunities for visibility, distribution, and feedback through wider WeWork community
  • Help build a vetted network of facility and logistics partners that makes operations/manufacturing easier and more accessible for Labs members
  • Create and manage a Labs alumni community, continuing to involve them in mentoring the new generation of startups participating in the program
  • Identify, strategize, and act on opportunities to extend WeWork Labs' influence and brand
  • Build strong relationships between the business community, local government, and the Labs community
  • Manage the P&L, including member growth, occupancy, revenue and margins, managing budget

Experience and Requirements

  • CPG industry - from startups, to larger corporations & organizations
  • Business incubation and acceleration programs
  • Working knowledge of general management, sales, and marketing
  • Familiarity with software engineering principles, revenue management, product-market fit
  • Strong understanding of start-up financing and operations (burn rate, funding rounds, organizational scaling)
  • Research methods
  • Public relations principles
  • Budget administration principles
  • Programming ideation, creation and coordination principles
  • Experience desired in any aspect of small business, or personally owning or operating a commercial venture

  • Deep knowledge of the Austin CPG startup ecosystem and developed connections with influencers in the CPG startup scene
  • Experience in operations, logistics, facility management, project management, event production, sales, and/or customer service from an experience-based environment
  • Experience consulting, familiarity with business and product strategy
  • BA/BS or equivalent in Business, Marketing, Hospitality, or other related degree
  • P&L experience
  • Technical background is desirable

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