Director, Public Affairs & Communication - Israel

WeWork is currently seeking a Communications and Public Affairs Director for Israel. This full-time position will be based in Tel Aviv and will report to the Head of Communications and Public Affairs for US and Canada, based in NY. The position will offer the right candidate a unique opportunity to join one of the world's foremost late-stage growth companies and help build our brand in Israel and across the US and Canada.

The primary objective of the role is to develop and implement a wide range of communications plans and initiatives to promote WeWork to our potential member base. The Communications and Public Affairs Director will work in a fast-moving cross-functional organization with both internal and external stakeholders.

Duties include:

  • Develop and implement a wide range of proactive communications plans and initiatives to promote WeWork to our potential member base in our established territories

  • Work with the Head of Communications for US and Canada to develop and implement launch strategies for new markets

  • Act as the primary contact for our in-market local agencies in Israel on a day-to-day basis

  • Manage the public perception of the WeWork brand on a daily basis, monitoring for coverage and quickly correcting any misperceptions in the marketplace

  • Assess speaking engagement opportunities for our executives in Israel, and manage those opportunities from decision-point through to the event itself

  • Prepare executives in advance of interview opportunities with messaging and prep

  • Work with public affairs leads in the team based across Israel on projects

  • Work with the events team to vet opportunities for media interest and secure media to cover WeWork events

  • Sign off on messaging for executive presentations and other forms of collateral, such as external invitations, etc.

Requirements:

  • Fluent in English and Hebrew (speaking and writing)

  • At least 8 years of communications experience, including either experience managing agencies, or experience working for an agency

  • Be a strong self-starter who is eager to make their mark in a fast-paced, entrepreneurial organisation

  • Experience working across various markets and/or regions

  • Ability to develop strategic communications plans and advise senior leaders on communications strategy while also delivering at the tactical/operational level - this person should be able to conceptualize a media strategy, as well as work directly with reporters to implement it

  • Excellent organization, communication, writing and presentation skills: experience working across multiple levels, functions and regions

  • Experience with a wide range of communication channels including digital, broadcast, and print

About WeWork

WeWork is the platform for creators, providing more than 280,000 members around the world with space, community and services that enable them to do what they love and create their life's work. Our mission is to create a world where people work to make a life, not just a living, and our own team members are central to that goal.

The WeWork team believes deeply in the power of "we" and in the movement we're a part of. We challenge convention and achieve amazing things through dedication and collaboration. There is a contagious energy in our spaces as we work together toward accomplishing our goals.

Our hunger for building great spaces; empowering startups, freelancers, and small businesses; and connecting interesting people is far from being satisfied. We're just getting started, and our journey gets increasingly exciting as more team members join the movement!

Below are the values that guide who we are and everything that we do.

Inspired

We do what we love and are connected to something greater than ourselves.

Entrepreneurial

We are creators, leaders and self-starters. We try new things, we challenge convention, and we're not afraid to fail.

Authentic

We are genuine to our brand, mission and values. We're not perfect and we don't pretend to be. We are, though, always honest and as transparent as we can be.

Tenacious

We never settle. We get sh*t done and we get it done well. We're persistent and knock down walls-literally if we have to.

Grateful

We are grateful for each other, our members, and to be part of this movement. We don't take success for granted. We're happy to be alive.

Together

We are in this together. This is a team effort. We always look out for one another. We value empathy; we know we're all human, and know we can't do any of this alone.


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