Marketing Campaign Project Manager

EOE Statement

World Education Services provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity or expression, veteran status, or genetics. In addition to federal law requirements, World Education Services complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Category

Marketing

Description

WES is looking for a sharp and self-driven marketer to support the B2C team by managing and optimizing campaigns. This is a perfect role for someone with proven skills in SEO and the ability to run campaigns and ads from start to finish.

Duties included but not limited to:

  • Working with editorial and marketing automation teams to drive SEO in content creation and content programming by providing suitable keywords and recommendations for META data, headings, internal links and URLs.
  • Reviewing upcoming marketing campaign assets (eGuides, webinars, and articles) and suggesting appropriate organic and paid campaign strategies designed to capture and convert quality leads, or meet desired campaign goals.
  • Working cross-departmentally to provide ad and email campaign copy and template suggestions.
  • Performing daily account management of pay-per-click accounts (AdWords, social media, AdRoll) and monitoring account metrics.
  • Improving SEO positions by performing ongoing keyword discovery, expansion and optimization.
  • Defining SEM processes and setting up conversion tracking (Fb, Adwords, Twitter).
  • Executing tests, collecting and analyzing data, and identifying trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Developing strategies for recruiting new leads for WES ambassador programs.

Position Requirements

The Ideal Candidate will:

  • Handle communications directly with our audiences with little oversight required.
  • Seamlessly execute a variety of marketing functions (social media, blogs, email, ads).
  • Understand and interpret data in reports, and make recommendations for improving WES operations or practices and increase desired results.
  • Understand the importance of brand consistency and uphold WES brand standards.
  • Lead cross-functional core teams and work with a variety of stakeholders and team members.
  • Comfortably train or develop more junior team members.
  • Have intermediate to advanced project management skills- be able to lead a project to completion, while overseeing peers assigned to the project. Coordinate and communicate proactively with all project stakeholders.

Requirements:

  • Degree in marketing, communications, journalism, PR, English or similar.
  • 5-7 years of progressive marketing experience.
  • Proven ability to manage projects with minimal supervision.
  • A sense of humor and a collaborative spirit.

Full-Time/Part-Time

Full-Time

Locations

Position

Marketing Campaign Project Manager

Exempt/Non-Exempt

Exempt

Location

WES New York


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