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WeightWatchers

Team Lead Content Marketing - Breda (NL)

Breda, Netherlands

WW is looking for candidates to help change people's lives. We are a global wellness technology company inspiring millions of people to adopt healthy habits for real life. We do this through engaging digital experiences, face-to-face workshops and sustainable programs that encourage people to move more, shift their mindset and eat healthier while enjoying the foods they love. By drawing on over five decades of experience and expertise in behavioral science, we build communities in order to deliver wellness for all.

The position

The WW Benelux Marketing Team is looking for a Content Marketing & PR Team Lead to lead the local content and PR strategy, in line with the global marketing & PR strategy, focusing on:

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  • Developing and coordinating a "360° content calendar", ensuring to achieve maximum impact with the most relevant content across our owned/bought/earned channels (a.o. newsletters, social media, native ads, website, WW app); aligning this content with other (internal) stakeholders, ensuring it is consistent with the local & global marketing strategy.
  • Localization of international content & creation of relevant local content with our local celebs/ambassadors for both our prospects and members
  • Managing newsletters, content articles on the WW site & WW app channels
  • Development & follow-up of the local PR plan, in coordination with global, and in collaboration with a local PR agency.

Key Responsibilities:

This is an important position where you will be the team lead, working with your team of 2 specialists to bring creative content to WW's marketing mix. Working with external partners, internal cross-functional teams and the local marketing team, in this role you will contribute to lead generation (recruitment) and drive member engagement and retention.
In this role, you will collaborate with the Head of Marketing and the Global Marketing Team. People management and development are essential to the success of our company.

Job Requirements:
  • Bachelor's degree in Marketing, Commercial Economics or Communication;
  • Minimum of 5 years experience in a (similar) marketing function, especially in the digital marketing landscape;
  • First time experience with managing people;
  • Can work well together and masters the power of storytelling;
  • Strong in time management and prioritizing for the team;
  • Research, analytical and strategic skills related to content marketing
  • Communicative strong, both verbally and in writing;
  • Proficiency in the Dutch- (native level) & English language are required, knowledge of French is a plus.

We offer:
  • A full-time job where healthy habits are encouraged.
  • Fun work atmosphere and development opportunities
  • Competitive salary
  • 24 vacation days + 12 ATV days based on full-time employment
  • Flexible working hours
  • Pension Plan
  • Performance based bonus
  • Possibility for teleworking

More information:

Take a look at our website: https://ww.nl

How to apply:

If you are interested in this position? Please create a profile on our carrierpage and apply to the position and send us your cv and motivation. Interviews will be organized at our office in Breda.

At WW, it is our priority to cultivate a diverse and inclusive workplace. We are committed as individuals, as an organization, and as fellow humans, to advocate for and support our employees, our members, and our communities. We are proud to be an equal opportunity employer and we do not discriminate on the basis of sex, race, color, creed, national origin, marital status, age, religion, sexual orientation, gender identity, gender expression, veteran status, or disability.

Client-provided location(s): Breda, Netherlands
Job ID: WW-R220000001723
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Health Reimbursement Account
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • FSA With Employer Contribution
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Company Outings
    • Holiday Events
    • Some Meals Provided
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
    • Summer Fridays
    • Unlimited Paid Time Off
  • Financial and Retirement

    • 401(K) With Company Matching
    • Performance Bonus
    • Financial Counseling
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Learning and Development Stipend
    • Shadowing Opportunities
    • Internship Program
    • Work Visa Sponsorship
  • Diversity and Inclusion

    • Woman founded/led
    • Employee Resource Groups (ERG)

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