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Wealthfront

Senior Product Marketing Manager

The traditional financial industry was not built to put the interests of clients first. At Wealthfront, we’re committed to building products and services that are designed to earn you more and make it easy to bank, invest, and plan for your future. And we don’t want to stop there – our vision is to optimize your money across spending, savings, and investments, putting it all to work effortlessly. Deposit your paycheck with Wealthfront and, with the click of a button, you can have us automate the rest. Our software can top off your emergency fund, pay all your bills, and even invest the rest to help meet your goals. We call this future Self-Driving Money™. 

But we recognize that what we’re setting out to deliver to our clients is not what the average person expects. This is a unique opportunity for a smart, passionate marketer who is up for the challenge of changing the conversation around finance and helping more people discover a better financial life through our products and services. Specifically, this individual will partner with the product team to help grow our banking offerings, starting with the Cash Account – a high-interest account that will soon come with checking features and our fastest growing product ever. If you are excited to reshape how a generation of consumers manage their money, we want to hear from you!

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You’ll work to deeply understand our audience and craft messaging strategies that move users from awareness to comprehension to conversion. How should we position our products against competitors? What’s our strategy for bringing our new products to market? How can we drive adoption of products with our existing clients? You’ll have the opportunity to help us answer these questions and more, while working closely with executives and cross-functional partners. This role reports into the VP of Marketing. 

Responsibilities

  • Build messaging and positioning strategies that resonate with our target audience. 
  • Define go-to-market plans for new products and execute against them with a cross-functional team including design, product, engineering, and data science. 
  • Collaborate with consumer insights researchers to better understand our users, including their values, mindsets, and buying behaviors.
  • Define and execute on marketing campaigns to drive awareness and adoption of our product and services.
  • Help ensure our brand and product messaging is consistent across marketing channels (website, email, ads, etc). 
  • Work with legal & compliance on approval of new marketing assets.

Qualifications

  • 5 - 7 years of experience in technology and/or marketing.
  • Passionate storyteller with strong communications and writing skills
  • Strong experience in execution marketing initiatives, from ideation phase all the way to go-live on channels.
  • Strong empathy for the user
  • Track record of working cross-functionally and managing multiple initiatives
  • Independent problem solver who can roll up sleeves and get things done.
  • Comfortable with analyzing data and metrics.
  • Personal finance knowledge/experience is a big bonus, but not required.

Everyone across the financial spectrum deserves to live secure and rewarding lives. In order to successfully serve clients across the United States, the Wealthfront team is focused on hiring team members with a diverse range of backgrounds, experiences and perspectives. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.



Wealthfront is a nextgen banking service. We help you manage your money for both your short-term and long-term goals by providing a cash account with a top-of-market APY, best-in-class automated investment management, and free financial advice, anytime you want it. 

Our ultimate vision is to optimize and automate all of our clients’ finances and build what we call Self-Driving Money™️. We want clients to be able to automatically deposit their paycheck into their Wealthfront account, and let us take care of the rest — paying their bills, topping off their emergency fund or 401(k), and investing the rest based on their specific goals and lifestyle. To get there, we’ll be focusing the bulk of our 2020 efforts on creating a better alternative to what the banking industry provides. Join us so you can help us turn this industry on its head and build a service that our clients don't just like, they love.
Job ID: 8555a064-2ecd-482d-95b4-6a134eb1a760
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • FSA
    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
  • Parental Benefits

    • Non-Birth Parent or Paternity Leave
    • Birth Parent or Maternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Company Outings
    • Commuter Benefits Program
    • Casual Dress
    • Happy Hours
    • Snacks
    • Some Meals Provided
  • Vacation and Time Off

    • Leave of Absence
    • Personal/Sick Days
    • Paid Holidays
    • Paid Vacation
  • Financial and Retirement

    • Company Equity
    • 401(K)
  • Professional Development

    • Learning and Development Stipend
    • Promote From Within
    • Mentor Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program

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