Senior Manager, Paid Social

    • Boston, MA

The Paid Social Prospecting Team’s primary objective is to drive new customer growth for Wayfair via our digital partners. We work closely with Facebook, Instagram, Pinterest and Snap to reach our target customers. Our job is to fuel growth for Wayfair by introducing new customers to our email marketing program, giving them a positive onboarding experience so they have an opportunity to become part of our loyal customer base. We partner with AdTech, Data Science, Creative and other marketing teams to create smarter, more automated and scalable programs with increased

What You'll Do
• You’ll be responsible for setting the strategic vision for how we optimize and prioritize our portfolio of Paid Social strategies in the US and Canada
• You’ll coach, motivate, and manage a team of 3+ managers and analysts responsible for hitting ROI targets on a multi-million-dollar advertising budget
• You’ll evaluate new testing opportunities and develop strong collaborations with a variety of top advertising partners
• You’ll join forces with the creative and promotions team to brainstorm, test and measure the impact of new designs, ad formats and messaging
• You’ll work cross-functionally with our Data Science and AdTech teams to develop new measurement methodologies and to build automation into channel management so that we can streamline ad launches, bid updates, audience updates, and improve internal reporting infrastructure

What You'll Need
• 5+ years’ experience in ad technology, data science, management consulting, finance, and/or corporate strategy with a heavy analytical and technical emphasis
• Ability to own strategy, priorities and execution of initiatives from beginning to end with limited oversight
• A proven track record of high performance and impact. Ability to create thoughtful recommendations to elevate performance against our KPIs
• Demonstrated interest / ability to creatively problem solve in ambiguous environments (initiatives will span multiple teams and geographies)
• Comfort in a rapidly evolving environment and ability to pivot quickly and deliver against moving targets and goals
• An interest in being in a right and left brain role - thinking about improvements to our attribution models as well as enhancements to our ad creative
• Excellent relationship-building skills and ability to communicate complex ideas effectively to all levels of the organization from our intern to the C-Suite
• High attention to detail, top notch analytical skills with a high proficiency in Excel necessary. Intermediate to advanced proficiency with analytical tools such as SQL, R, Stata, etc. a strong plus
• A killer team leader and developer of top talent

About Us
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking. No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.

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