B2B Consumer Insights Manager

B2B Consumer Insights Manager

We are seeking an entrepreneurial individual to manage B2B internal research and customer insights for Wayfair Professional. Reporting to a Consumer Insights Senior Manager, this person will be responsible for helping define learning agendas and execute key research projects based on strategic initiatives across the company.

The ideal candidate is a left-brain/right-brain manager-doer with strong customer intuition built on a foundation of strong quantitative skills. They will have a record of quantifiable success and will have previous experience working cross-functionally in a data-driven, fast-paced, and high-growth company. This role is a good fit for current research managers or for an experienced customer insights professional looking for a new challenge.


  • Design and execute both qualitative and quantitative research, including conducting and summarizing customer interviews, market sizing analyses and surveys, and segmentation/clustering analyses
  • At Wayfair, we are Manager-Doers; this role is expected to dive deep into all parts of the research process, including scoping, programming surveys, analyzing data in Excel or other statistical software, and building Powerpoint decks that address the “business story”
  • Partner with stakeholders across the organization to understand business goals and share information and key findings
  • Provides expertise and support to project teams on statistical and methodological issues related to satisfaction and perception measurement


  • 3+ years of experience with demonstrated success as both an analyst and manager of behavioral, market, or customer experience research
  • Experience with SPSS, SAS or other statistical software; must be able to run their own analyses, including basic regressions, maxdiff, or conjoints
  • Customer oriented with good product intuition; ability to articulate and define customer requirements and success criteria that leads to fresh, delightful, and usable applications
  • Experience working with stakeholders/clients and developing specific research plans based on loose goals or agendas
  • Exceptional focus on details related to methodology and analysis; knowing that there is a “right” way to do things, coupled with passion for conducting scrappy research when appropriate
  • Proven track record of being self-directed, collaborative, and entrepreneurial, particularly in a fast-paced, rapidly evolving environment

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