Associate Product Manager, Measurement & External Analytics Platforms

Associate Product Manager, Measurement & External Platforms

 

Introduction to the Team

The Ad Tech + Customer Intelligence team manages and builds a best-in-class marketing technology stack. From a recommendations engine, to DSP integrations, to a Data Management Platform – we are building an intelligent, efficient and automated toolset to assist our marketers and provide the most leverage possible. This work stream takes full advantage of other proprietary systems to create a fast iteration cycle and easy development.

 

Ideal Candidate

As the Associate Product Manager for Measurement & External Platforms, your core task is to leverage external data from third parties to measure & evaluate the success of new business initiatives as well as enhance our in-house data-driven attribution models. Ideal candidate is  hands-on and data-savvy. Candidate will serve as a subject matter expert, bridging the gap between external measurement platforms and helping internal stakeholders and marketers collect, use, and properly leverage this data.

 

Responsibilities

  • Become a subject matter experience - learn your product inside and out and be able to answer almost any question about customer data and audience segments.
  • Collaborate closely with engineers, data scientists, marketers and external vendors to leverage external data and help build best in class measurement frameworks and attribution models.
  • Engage with business stakeholders and analysts to ensure that the data are organized, accessible, and easy to activate in multiple marketing use cases.
  • Work with large and complex SQL, Hive, Vertica databases, and external data environments.
  • Prioritize many requests and ideas for features by understanding the business value and impact, weighed against the risk and development time.
  • Maintain a product vision and roadmap, keeping stakeholders and constituents up to date on the top level goals and timelines.
  • Market your product internally to various departments to ensure all available users know about your product and how they could benefit from it.
  • Provide regular trainings and communications on the product to various audiences.

Qualifications

  • BA with strong academic record (strong preference for quantitative, scientific, or technical backgrounds).
  • Intermediate SQL - must demonstrate an ability to understand table schemas, join techniques, and common operatives like WHERE, CASE, etc.
  • Proven analytical / quantitative analysis skills, especially when working with web-based (big) data. Statistical analysis a plus.
  • Strong written and verbal communication and a demonstrated ability to explain technical concepts to non-technical audiences, work across several stakeholder groups, and cultivate senior presence
  • Ability to structure problems, develop clear hypotheses, and prioritize work against the largest impact initiatives.
  • High attention to detail and proven ability to manage multiple, competing priorities simultaneously.

 


Back to top