Director of Marketing

You are a change agent who thrives in a fast-paced, collaborative, creative environment. You have a strong vision for marketing strategy and for articulating and broadcasting a meaningful story arch.

We are looking for an innovative marketer to join our team and lead the charge on building our team, along with designing and implementing a consistent marketing strategy. This position will be responsible for developing and articulating our narrative and getting our brand in front of the world, accelerating brand awareness and growing our business.

The Day-to-Day

  • Own and develop VSCO’s marketing strategy and vision
  • Drive engagement with community through development of grassroots marketing initiatives with key influential tastemakers
  • Create and seek out new partnerships for co-marketing opportunities to further our global brand reach
  • Work cohesively with cross-functional teams to grow customer acquisition and retention through marketing and go-to-market launches (both online and IRL)
  • Develop media relations and build relationships with our PR agency
  • Foster a best-in-class marketing team through recruitment, career development and mentoring of staff
  • Develop and manage an annual department budget
  • Establish clear value propositions and positioning for key consumer products and ensure consistent messaging across all consumer touch points
  • Be the gatekeeper of the VSCO brand and ethos both internally and externally
  • Oversee creative development of marketing programs and provide creative guidance to our online and offline marketing efforts

Qualifications

  • BA/BS or equivalent experience
  • 7+ years of proven success in a mix of client and in-house experience overseeing Integrated Marketing Content – creative development, lateral thinking, and integration across all mediums and touch points for consumer-facing products and/or companies
  • Experience executing at high scale in collaborative team environment, leveraging internal and external (agency) support, as needed
  • Strong leadership skills with a knack for investing in team and driving results through collaboration and teamwork
  • Verbal and written communication skills with a passion for storytelling in a concise and creative way
  • Desire to reimagine the status quo and push boundaries - willingness to take educated risks and be a solution-seeker, a must
  • Ability to bridge marketing instincts with both qualitative and quantitative data insights to advocate for brand initiatives
  • Strong interest in pop culture, current content and knowledge of brand landscapes

About VSCO
VSCO is a leading creative platform empowering people everywhere to create, discover & connect through images and words. Founded in 2011, VSCO is headquartered in Oakland, CA. VSCO is the sister company to the Denver, CO-based print marketplace Artifact Uprising.

Job Perks
Free delicious lunches daily, amazing snack selections, and the best coffee. Equity, health, vision and dental insurance for families, flexible vacation policy, and paid trips to conferences. Relocation assistance provided.

Why VSCO?

Creative Freedom
We value the creative process and our employees’ opinions — input is encouraged, regardless of your position or title. We want people who are driven, who demonstrate initiative in taking our digital tools to the next level.

The Working Life
At VSCO, everyone works hard but also takes the time to enjoy life outside of the office. Balance is important to us.

It Won’t Be Boring
Try new things. Think outside the box. We want an environment that fights stagnation and challenges the status quo.

Interested in this position?
Tell us why you want to work at VSCO and what we should know about you.

VSCO believes in building a safe place for creative expression and celebrating that which makes us human, welcoming unique and personal backgrounds and experiences. We’re proud to foster that value within VSCO, as we continue to focus on building an inclusive and diverse culture.

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