Vrbo is seeking a senior-level copywriter with management experience to help us deliver engaging content for video and channel marketing. The Copy Manager role will sit on the Creative Dept., our internal creative agency, reporting to the Associate Creative Director of Copy and Fun Times.
The ideal candidate for this role is both a doer and a leader.
You'll serve as the lead writer on our video team, developing concepts, scripts and other content for a wide range of video needs, including social, YouTube and broadcast. You'll work with other writers, art directors, editors and motion designers to bring ideas to life in a way that makes people say, "My, that Susan sure can develop concepts and scripts" or, "Holy hell, Trevor helps bring ideas to life like nobody's business."
You'll also directly manage a team of 3-4 writers who work on content for channels such as social media and email. You'll inspire them to push their work, help build both their creative confidence and soft skills, assist them in solving problems, and also approve expenses and other fun manager-y stuff.
An online portfolio with samples of video work is required to apply. For real. No scrubs.
What You'll Do
Serve as our day-to-day lead video writer, concepting, writing and collaborating to produce a wide range of extra-dope vids
Manage a team of 3-4 writers in our Austin office
Concept and write for integrated campaigns and other projects as the need arises
Act as a creative leader on the team, providing mentorship, creative guidance and editing to other writers
Help evolve our brand, ensuring that it feels interesting and authentic, and that we maintain a consistent voice in everything we produce
Who You Are
Skills and experience
A degree in Advertising, English, Journalism, or a related field (and/or a degree from the school of hard knocks)
At least 8 years of experience as a copywriter for tourism, lifestyle or consumer brands within an agency or in-house creative team
Some experience managing copywriters is required
Deep video experience tops to botts, from concept to completion
Experience writing copy for integrated campaigns
Experience leading conceptual brainstorms and developing ideas for pitches
A background in building/working against editorial calendars is a real plus
A master/mistress of voice and tone
Motivated, highly organized, flexible and detail oriented
Strong communication and presentation skills
Critical success factors
A conceptual mind: you're constantly scheming up big ideas and probably carry around a Moleskin everywhere like a real nerd
A passion for video, social media, branding, brainstorming and collaboration
A calm demeanor and positive attitude that inspire those around you
Strong organizational abilities: While you're a true creative, you also know it takes process and planning to produce outstanding work at scale
Deadline-driven: You take pride in consistently delivering great work that's on target, on brand and on time
About the Creative Department
The Creative Department is an international, multi-disciplinary group of creatives with a deep curiosity about the world and a passion for travel. As part of the Global Brand team, we're responsible for imagining, developing and delivering world-class creative that engages, informs and drives results. We're the dreamers and doers behind global and regional marketing campaigns, always-on channels, and technical initiatives that help scale it all. We seek the industry's best storytellers, visual artists, and technical experts to help us tell the Vrbo story around the world.
Benefits & Perks:
- Competitive health and insurance benefits.
- Competitive salary.
- Annual target bonus or commission.
- Parental leave for up to 20 weeks (dependent on eligibility).
- Paid vacation and sick time.
- Employee Stock Purchase Program.
- Free snacks and beverages.
- Frequent company update talks with our leadership team.
- Free listing on VRBO.com.
- Electronic, adjustable stand-up desk.
- Discounted Metro & Rail pass.
- Casual dress.
Why Join Us:
Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better - that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so.
Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares.
Our family of travel brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Egencia®, trivago®, HomeAway®, Orbitz®, Travelocity®, Wotif®, lastminute.com.au®, ebookers®, CheapTickets®, Hotwire®, Classic Vacations®, Expedia® Media Solutions, CarRentals.com™, Expedia Local Expert®, Expedia® CruiseShipCenters®, SilverRail Technologies, Inc., ALICE and Traveldoo®.
In 1995, Vrbo introduced a new way for people to travel together, pairing homeowners with families and friends looking for places to stay. We were grounded in one purpose: To give people the space they need to drop the distractions of everyday life and simply be together. Since then, we've grown into a global community of homeowners and travelers, with unique properties in 190 countries around the world. Vrbo makes it easy and fun to book cabins, condos, beach houses and every kind of space in between.
Vrbo is part of VRBO and the Expedia Group family of brands and offers homeowners and property managers exposure to over 750 million visits to Expedia Group sites each month. To learn more, visit www.vrbo.com.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
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