ViacomCBS Streaming

Sr. Business Intelligence Manager - Marketing Insights (Hybrid / remote)

3 days agoNew York, NY

Pluto TV, a Paramount Global company, is the leading free streaming television service in America, delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle, and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Who We Are

Pluto TV, a Paramount company, is the leading free streaming television service in America,delivering 250+ live and original channels and thousands of on-demand movies in partnership with major TV networks, movie studios, publishers, and digital media companies. Pluto TV is available on all mobile, web and connected TV streaming devices and millions of viewers tune in each month to watch premium news, TV shows, movies, sports, lifestyle and trending digital series. Headquartered in West Hollywood, Pluto TV has offices in New York, Silicon Valley, Chicago and Berlin.

Summary & Overview:

Pluto TV is seeking a Senior Business Intelligence Manager, Marketing Insights who is analytically driven, with strong technical and business knowledge in media, marketing (online and offline) and bigdata. The role is focused on enabling a strategic vision in partnership with BI leadership and managing resources in support of driving actionable insights for user acquisition, brand, and content marketing,recommendations and helping the Growth, Content Marketing arm of the organization meet their data needs.

The ideal candidate has experience working in partnership with Marketing, Content & Programming, Product Managers, Engineering, Data Engineering, Program Management and Leadership in an organization in addition to managing and mentoring a team of junior to seasoned analysts.

This role requires developing strong relationships cross-functionally, with an emphasis on delivering compelling, data-informed actionable insights to various audiences, from marketing owners, business intelligence and executive leadership.

Duties & Responsibilities:

  • Manage and take ownership of a team of 3 or more analysts in developing analytical insights to support the Marketing team's business questions, challenges, and opportunities at Pluto through effective, executive-ready data-storytelling
  • Act as a liaison and dedicated business partner between Business Intelligence, Marketing and engineering leadership and other cross-functional teams involved in marketing development lifecycle, building strong partnerships and rapport for continued long-term business success and collaboration
  • Anticipate and plan for Marketing's insights and data needs; proven track record of translating stakeholders business needs/questions into comprehensive, actionable insights using advanced models (e.g. time-series forecasts, media mix modeling, multi-touch attribution modeling, etc.), where appropriate
  • Manage and prioritize business requests of stakeholders to ensure timely delivery of projects,resolving challenges and roadblocks with minimal oversight as they occur
  • Oversee the quarterly Marketing roadmap prioritization process on behalf of the business intelligence team and in coordination with the project management team aligning on goal commitments with minimal oversight
  • Own and institute process improvements and proper resource allocation for pre- and post-product campaign reporting
  • Manage and mentor a growing team of analysts, reviewing analytical methodology, actionable insights, recommendations; coach analysts on best practices to storytelling given the audience composition
Basic Qualifications:
  • Bachelor's degree in Economics, Business Analytics, Statistics, Mathematics,Marketing Analytics, Business, Information Management & Systems, or equivalent work experience
  • Minimum seven (7) years of advanced analytical experience preferably supporting an enterpriseMarketing team
  • At least 3-5 years management experience
  • Solid track record of advancing thought leadership and enabling an analytical strategic vision for Marketing insights across user acquisition, brand, and content marketing campaigns in a media or tech organization in partnership with Business Intelligence leaders
  • Experience partnering with large, cross-functional teams and leadership
  • Effective communicator of technical and statistical concepts in an easy-to-understand manner from entry level to executive; extensive experience in producing executive-level presentations.
  • Experience mentoring and providing analytical feedback to analysts to deliver exceptional presentations and results
  • Strong experience with SQL and writing/optimizing complex queries; experience working withKochava, Braze, Adobe, Google Analytics, Tableau, BigQuery, SnowFlake a plus
  • Advanced knowledge of industry standards and practices in business intelligence/marketing analytics
  • In-depth knowledge of measuring CLTV in a non-contractual product
Desired Qualifications:
  • Knowledge of Scaled Agile, Scrum is preferred
  • Experience with A/B testing design and methodologies
  • Experience with tracking event design and instrumentation for marketing campaigns;comprehensive experience implementing and improving KPI measurement protocols and standardization of tags
  • Advanced knowledge of industry standards and practices in business intelligence/marketing analytics
  • Ability to understand and communicate technical concepts at business and also entry user level
  • Demonstrates exceptional written and verbal communication skills
  • Excellent communication skills with a strong background working directly with coworkers and clientele to identify business objectives and establish requirements.
Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Client-provided location(s): New York, NY, USA
Job ID: CBS-32038

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