ViacomCBS Streaming

Coordinator Brand Marketing

1 week agoLos Angeles, CA

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, Paramount's portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. Paramount delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution and advertising solutions.

Overview:

The Coordinator, Global Brand Marketing, Television, will support the transactional home entertainment business, including EST (Electronic Sell-through), Blu-ray and DVD, for television content produced by Paramount Global. This position will report to the Senior Manager of Global Brand Marketing for Television at Paramount Home Entertainment. The Coordinator will play a key role in execution of home entertainment product and marketing strategies for TV series and TV movies from MTVE networks (Paramount Network, Comedy Central, MTV, VH1, CMT, TV Land, Logo); BET; Nickelodeon; MTV Studios productions on Paramount+; and films created by the MTV Documentaries group.

Responsibilities:

  • Recommend the release strategy for new TV products (e.g., episode, season, compilation or bundle), including product configuration, release date and pricing.
  • Collaborate closely with members of the team to ensure a coordinated, cohesive EST and Blu-ray/DVD release plan.
  • Work closely with Programming team to identify network priorities and align accordingly.
  • Provide the sales team with materials to enable the sell-in of our releases.
  • Help coordinate and implement new release and catalog marketing efforts, including both paid marketing and intra-company support.
  • Analyze critical metrics and performance of our marketing campaigns with a strong emphasis on testing and learning to optimize future campaigns.
  • Maintain internal planning and tracking documents, ensuring the information is accurate and up-to-date.
  • Set up releases in internal systems.
  • Confirm legal and music clearances.
  • Check retail sites to ensure releases are on store and accurate.
  • Track performance of our TV releases post-launch.
  • Ensure lifecycle pricing strategies are implemented.
  • Contribute to the development of presentations.
  • Provide support on ad hoc projects as needed.
Basic Qualifications:
  • Bachelor's degree in Business Administration, Film, Television, or related field is desired.
  • Minimum 3 years of experience in marketing, marketing operations or project management. Experience within home entertainment, film studio, marketing/advertising agency or consumer products is preferred.
  • High degree of proficiency with Excel, PowerPoint and Photoshop. Familiarity with JIRA and WRIKE is a plus.
Additional Qualifications:
  • Results-oriented, self-motivated.
  • Strong attention to detail in a fast-paced, dynamic environment that requires extensive multi-tasking and multiple deadlines!
  • Strong quantitative and qualitative analytic skills.
  • Comprehensive problem-solving ability.
  • Resourceful, with the ability to work independently and optimally within the Brand Marketing team as well as across various departments.
  • Agile, flexible, highly-organized and able to prioritize multiple concurrent tasks optimally.
  • Excellent interpersonal abilities and oral and written communication skills!
Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to viacomaccommodations@viacom.com. Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Los Angeles

Client-provided location(s): Los Angeles, CA, USA
Job ID: CBS-32053

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