ViacomCBS Streaming

Business Intelligence Analyst

2 days agoNew York, NY

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world's biggest and most popular soccer leagues.


Data is key here at Paramount, and as part of the Data & Insights Group (DIG), our Business Intelligence team is a crucial part of our success. We drive business, content, product, and operational decisions by providing rich data, strategic insights and analytical products. We are looking for a Business Intelligence Analyst who is passionate about data and entertainment and who thrives in a dynamic and fast-paced environment. Does this sound like you? The position is anchored around our growing SVOD service.

Role Details:

This BI Analyst will be responsible for developing and generating reports, insight; analysis across multiple systems, primarily through the lens of subscription lifecycle analytics. You will help measure, evaluate, and improve upon the many dynamics that affect subscriber lifecycles and value - such as trial to paid conversion, streaming behavior, engagement, and churn. This role will be primarily focused on data analysis work related to Paramount+.

Your Day-to-Day:

  • You will partner with marketing partners to understand business requirements, and transform these requirements into useful analysis or reporting that will inform decisions and strategy
  • Effectively communicate quantitative findings to business partners (storytelling with data), with strong and meaningful conclusions or recommendations
  • Write SQL to query a data warehouse (BigQuery) in order to answer questions from a variety of partners
  • Develop automated dashboards and reports that allow collaborators to generate insights and answer questions in a self-serve fashion
  • Work with data and tracking engineers to validate data collection and efficiently summarize data for downstream analysis/reporting
Key Projects (examples):
  • Build detailed analysis that deepens the understanding of subscriber behavior and revenue monetization, and provide recommendations to improve user retention
  • Build dashboards (using Tableau and other BI tools) that illustrate how data related to important KPIs are changing over time
  • Refine data models, reports, dashboards, and insights based on the needs of a rapidly changing business
  • Analyze how the lifecycle marketing campaigns and strategies impact the subscriber lifecycle behavior
  • Perform ad hoc analysis on specific business problems and summarize findings in an accurate, concise and easy-to-understand manner
  • Supporting monthly and quarterly reporting initiatives
  • Analyzing subscriber journeys to predict/forecast the churn behavior

You Have:
  • Bachelor's Degree in a related field or 2-3 years experience or equivalent intern experience in the digital marketing/ entertainment sector
  • Strong experience in subscription lifecycle analytics, video analytics, web analytics (Adobe Analytics, Google Analytics) and 3rd-party syndicated audience measurement services (comScore/ Nielsen)
  • Ability to model complex data sets to facilitate reporting and analysis
  • Can communicate clearly and succinctly, adjust to diverse styles and audiences to tell compelling stories with data
  • High level of comfort in SQL and/or other query languages
  • Experience with Python or other scripting languages
  • Adept with presentation tools and services (Google Docs, Tableau, Google Data Studio, Keynote, PowerPoint, etc.)
  • Exceptional communicator across all levels of the organization; able to effectively tell stories with data and present findings to a non-technical audience
You might also have:
  • Strong mathematics, statistics background
  • Experience using project management tools like those from Atlassian (JIRA, Confluence)
  • Experience using Google Cloud Platform (BigQuery)
  • A background in SVOD or other subscription-based digital services
Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

Paramount believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, Paramount requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to the agreement reached between the Company and the applicable Union.

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Client-provided location(s): New York, NY, USA
Job ID: CBS-32127

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