Marketing Coordinator

FUNCTION

Support the creation, execution and optimization of Vera Bradley marketing tactics that support our direct-to-consumer channels

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Collaborate with Marketing Channel Manager and channel partners to execute effective and integrated marketing tactics designed to produce measurable and sustainable activity through sales and brand awareness
  • Responsible for overall coordination of in-channel marketing projects:
  • Create job tickets and collect project details
  • Communicate campaign goals
  • Ensure marketing plans are in line with brand standards and organizational strategies
  • Articulate vision, position and message to the appropriate internal teams and exterior vendors
  • Set and adhere to project deadlines across both internal contributors and external vendors
  • Collaborate with Marketing Channel Manager to identify resources to successfully complete the project tasks
  • Work with vendors to ensure execution and completion of all marketing jobs
  • Coordinate the review and approval process
  • Maintain overall project budget and communicate scope changes
  • Collect scope of work and strategic direction of creative projects based on the needs of the business and internal customers
  • Develop and improve existing campaign initiatives/goals that lead to recommendations for revising campaign strategies
  • Travel to events as appropriate to ensure project initiatives are effectively being completed
  • Improve processes both internally and externally
  • Other duties as assigned

EDUCATION AND/OR EXPERIENCE

  • Bachelor's Degree in Marketing, Advertising or other related field preferred
  • 1+ years project coordination experience
  • Marketing agency or corporate/marketing communications department experience preferred
  • Experience in developing promotions, managing campaigns and Marketing strategies preferred

KNOWLEDGE, SKILLS, AND ABILITIES

The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Strong PC and Mac skills utilizing Microsoft Office and Project Management software
  • Detail oriented with the ability to manage multiple tasks simultaneously
  • Excellent organization and follow through skills
  • Excellent interpersonal, written and verbal communication skills
  • Presentation skills
  • Ability to build and maintain good rapport with internal and external customers and handle situations with confidence, tact and resourcefulness
  • Flexible, adaptable with the ability to work under pressure to meet deadlines in a fast paced office environment
  • Strong team player

ENVIRONMENT & PHYSICAL DEMANDS

The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Office environment. Utilizing an office desk – sitting, reading, listening, or speaking with the ability to move intermittently throughout the dp>
  • Strong sensory skills, such as good eyesight, good hearing, and dexterity
  • Ability to operate office equipment, including computers, copiers, fax machines, and phones
  • Ability to occasionally lift and/or move up to 10 pounds
  • Ability to operate personal or Company vehicle for local errands, deliveries and pickups
  • Moderate travel required (10%)

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Equal Employment Opportunity is The Law (in English)

Equal Employment Opportunity is The Law (in Spanish)

Equal Employment Opportunity is The Law (Supplement)

Pay Transparency

E-Verify Participation Poster (English)

E-Verify Participation Poster (Spanish)

Right to Work Poster (English)

Right to Work Poster (Spanish)

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected] Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.


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