General Store Manager

Responsible to create the Vera Bradley experience through overall store operations and sales management. Responsibilities include exceptional customer service, visual merchandising, staff management, development and training, upholding store image standards, general store operations, and sales goal achievement.

ESSENTIAL DUTIES & RESPONSIBILITIES (Note: Other duties may be assigned)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Develop Vera Bradley loyalty by creating an outstanding experience for both associates and customers
  • Hire, train, motivate and retain a team of qualified associates that communicate and represent the Vera Bradley philosophy
  • Responsible for the maintenance of the payroll budget and manage controllable expenses to maximize profitability
  • Lead the team with exceptional sales and strong presence while on the floor and communicating the Vera Bradley brand aesthetic, philosophy and lifestyle to the sales associates and guests
  • Act as a liaison to home office in determining policies and procedures specific to outlet stores
  • Uphold the Vera Bradley brand standards through exceptional visual merchandising
  • Oversee daily, weekly, monthly processes to ensure operational integrity
  • Monitor onsite and offsite inventory to achieve ideal balance of top selling items in physical store location to maximize sales opportunity
  • Provide a clean, organized and inviting environment for both customers and associates
  • Manage all human resource related tasks including recruiting, onboarding and I-9 compliance, performance management, payroll and scheduling, health and safety, and store security
  • Maintain a leadership role in the community


  • High School Graduate or equivalent required
  • Bachelor's degree in Marketing, Business, Retail Management or related field preferred
  • Prior retail experience strongly preferred
  • 2+ years management experience required; or proven Vera Bradley management ability required
  • Experience in specialty retail or outlet stores strongly preferred
  • Experience with retail POS system a plus


The requirements listed below are representative of the knowledge, skills, and/or abilities required to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Polite and professional
  • Exceptional sales skills
  • Ability to lead, motivate and promote a team environment
  • Detail oriented with strong organizational skills
  • Strong PC skills utilizing Microsoft Office software
  • Excellent interpersonal, written and verbal communication skills
  • Proactive, adaptable with the ability to work under pressure to meet deadlines in a fast paced environment
  • Available to work a flexible schedule, including nights and weekends
  • Strong team player


The physical demands described here are representative of those an individual must meet to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Constant walking and standing; frequent bending, stooping and reaching
  • Strong sensory skills such as good eyesight, good hearing, and dexterity
  • Valid driver's license with good motor vehicle record, must be 21 years of age (only applies to locations with company-owned vehicles)
  • Ability to consistently lift 10-35 lbs; Occasionally lift up to 55 lbs with the ability to push or pull more than 55 lbs
  • Occasional overnight travel as required for company business

Equal Opportunity Employer/Vets/Disabled

Vera Bradley is an Equal Opportunity Employer and Affirmative Action Employer. For more information, please click the following links:

Vera Bradley's Equal Employment and Affirmative Action Policy

Equal Employment Opportunity is The Law (in English)

Equal Employment Opportunity is The Law (in Spanish)

Equal Employment Opportunity is The Law (Supplement)

Pay Transparency

E-Verify Participation Poster (English)

E-Verify Participation Poster (Spanish)

Right to Work Poster (English)

Right to Work Poster (Spanish)

If you need a reasonable accommodation for any part of the employment application process, please send an e-mail to [email protected] Please include the accommodation you are requesting and your contact information. Reasonable accommodations are considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation and other EEO/Affirmative Action issues will be responded to from this e-mail address.

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