Senior Marketing Manager
Senior Marketing Manager:
As a client-focused company, we take pride in having helped millions of investors cut through market noise and make the best choice for investment success. To further our mission, Vanguard is currently seeking a senior marketing manager to deliver marketing content that informs, educates, and inspires.
Using your strong grasp of consumer behavior and marketing strategy, you’ll lead the team that defines growth objectives, develops segmentation and audience targeting schemes, and evolves the cross-channel client experience. Robust persuasion and influence skills, a collaborative leadership style, and an energetic, entrepreneurial spirit will allow you to develop strong relationships with senior leaders, and lead business, creative, and analytics personnel to deliver inventive marketing solutions.
How you’ll spend your days:
As a marketing manager, you’ll use critical thinking and communication skills to focus on translating business objectives into defined marketing objectives, strategies and tactics. You’ll ensure the right solutions by integrating internal creative resources, external advertising and public relations resources. In this role, you will own the development and execution of one of the top priorities for Vanguard’s Retail Investor Group – a multi-year strategy to drive individual investors to adopt a critical service.
In addition to the marketing strategy, you’ll provide oversight of sizable marketing budgets, including forecasting monthly spending, administering the procurement of media and services, negotiating with vendors, and reconciling budgets against actual expenses.
When faced with obstacles, you’ll demonstrate an ability to approach problems from different angles and present alternate solutions that reassure our business partners and corporate leaders. Ultimately, Senior Marketing Managers serve as leaders who represent Retail Marketing and its valuable impact to Vanguard.
The Ideal Candidate Should Possess:
- Undergraduate degree or equivalent experience is required. Graduate degree preferred.
- Minimum of 5 years of general experience and five years of industry experience.
- Marketing or business strategy experience preferred.
- Strong critical and strategic thinking skills
- Strong analytical skills.
- Ability to work across multiple functions.
- Ability to present effectively to senior leadership.
- Ability to work well under deadline pressure.
- Strong written and oral communication skills.
- Ability to work well with a team.
Vanguard is not offering visa sponsorship for this position.
Meet Some of Vanguard's Employees
RFP Specialist, CFP®
Megan is part of Vanguard’s Institutional Sales Group. She ensures that each and every information request is processed before being returned to a prospective client.
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