Head of Institutional Product Marketing



Improve how we work to impact investors.

At Vanguard, we grow by doing the right thing for the people we serve. And so can you. As our Head of Institutional Product Marketing, you will be an integral partner in driving our transformation toward an agile marketing environment. You will build the comprehensive product marketing strategy for our institutional (B2B) business. If you are driven to change an industry through teamwork and mission-based work, then step forward with us and make it count.

In this role you will...

  • Use your diverse viewpoint to lead the marketing cycle, from planning strategically, to concept development, to execution, to evaluation.
  • Draw critical insights from strategic competitive analyses, partnering internally and with external consultants, to understand ideal target markets, competitive positioning, and relative brand strengths.
  • Partner with sales and marketing teams to craft a suite of marketing communications.
  • Track your success by establishing and maintaining a transparent analytics framework to identify future opportunities and measure progress against objectives.


Our mission starts with you.

At Vanguard, we are changing how the world invests, and you will make sure that message comes across loud and clear through your work. As a member of the Institutional Marketing leadership team reporting directly to the Institutional CMO, you will be responsible for managing a variety of product and services integrated marketing teams. As well as leading these integrated teams, you will implement a newly agreed product marketing construct that seeks to optimize the efforts across product, marketing and sales. In addition you will drive integration with discrete marketing centers of excellence outside of your organization to ensure superior program delivery.

What it takes

  • Undergraduate degree required. MBA or Masters in Marketing or Communications preferred.
  • Minimum eight years general experience and eight years related marketing experience.
  • Management experience.
  • Experience in managing multi-channel, multi-segment marketing campaigns preferred.
  • Solid organizations skills and ability to work across multiple functions.
  • Excellent interpersonal, negotiation, and conflict resolution skills.
  • Proven ability to lead teams.
  • Demonstrated initiative.
  • Experience in managing multi-channel, multi-segment marketing campaigns preferred.
  • Experience with LEAN and Agile marketing methodologies

Vanguard is not able to offer VISA sponsorship for this role.

About Vanguard

We are Vanguard. Together, we're changing the way the world invests.

For us, investing doesn't just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose - and that's how we've become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.

We want to make success accessible to everyone. This is our opportunity. Let's make it count.

Inclusion Statement

Vanguard's continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: "Do the right thing."

We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard's core purpose through our values.

When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.

Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.


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