SEO Analyst

Plano, TX, USA Req #6964

Thursday, May 2, 2019

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, SweetIQ, and United Kingdom media company Newsquest. To connect with us, visit www.gannett.com .

Job Summary

The SEO Analyst role will deliver best practice Search Engine Optimization (SEO) to web based local businesses. This role interfaces with internal and external customers, support teams, and others to deliver solutions that cater to our local SEO clients. This role demonstrates expert proficiency with online search and advertising technologies and web-based marketing techniques.

The SEO analyst will be responsible for implementing and managing Search Engine Optimization (SEO) solutions in support of the company's ReachSEO offerings.

Job Responsibilities

The candidate must be flexible and able to multitask across a variety of job duties, including the ability to:

  • Conduct keyword research, competitive analysis, content optimization, meta-tag creation, link development and other SEO related activities
  • Monitor and report on metrics such as page ranking, site traffic trends, effectiveness of site optimization etc.
  • Update website content and meta data via ReachLocal's proprietary CMS
  • Troubleshoot underperforming SEO profiles and provide a cost-effective solution
  • Keep up to date on the latest SEO best practices, strategies and technologies
  • Proactively provide strategic recommendations applicable to clients' business models, expectations, and goals
  • Build rapport with clients' representatives through routine and scheduled interactions


Knowledge Skills and Abilities

  • Strong understanding of SEO best practices
  • Working knowledge of web protocols, web application architectures and frameworks
  • 1+ years of demonstrated SEO experience with web development experience
  • Knowledgeable in HTML, CSS, and other SEO related technologies
  • Proven ability to improve organic search performance within major search engines
  • Experience with various tools including Google Analytics, AdWords, and Search Console
  • Strong analytical skills with the ability to solve complex problems
  • Effective oral and written business communication skills, including the ability to interact with customers and present concepts clearly to your audience
  • Strong organization and project management skills to manage multiple ongoing projects
  • Strong sense of ownership, drive and urgency
  • Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
  • Previous experience with web platforms such as WordPress, HubSpot, GoDaddy, Squarespace, Magento preferred

Key Competencies

  • Analytical abilities
  • Can quickly analyze issues to identify root cause
  • Able to evaluate large volumes of data to make inferences and recommendations
  • Strategic Perspective
  • Looks at multiple aspects when evaluating industry vertical performance
  • Can easily pose and suggest future technique scenarios
  • Able to discuss multiple aspects & impacts of issues and propose future options
  • Managing through System & Process
  • Can design practices, processes, and procedures to assist in SEO program management
  • Can work with other team members to accomplish common goals
  • Demonstrates excellent attention to detail
  • Possesses strong business ethics, is reliable and dependable
  • Customer Focus
  • Establishes and maintains effective relationships with clients
  • Seeks client feedback and incorporates it into future activities
  • Demonstrates dedication to meeting client expectations and requirements
  • Acts with customer in mind
  • Translates client needs into actionable goals and tasks
  • Educates clients on Best Practices and overall education of SEO
  • Cooperative team player with the ability to work independently
  • Has high energy, a confident manner

Job Requirements

  • Bachelor's Degree
  • 1+ years of work experience in a similar role or combination of education and experience
  • Demonstrated ability to optimize websites for SEO


About ReachLocal

Are you looking for a company that values innovation, passion, and a healthy work/life balance? A job where you feel supported and appreciated? At ReachLocal, we know our employees drive success, and we strive to create a thriving company culture where you'll enjoy coming to work every day.

Here, you can walk through the halls and bump into our CEO, catch an inter-office ping pong tournament, or support a local cause with your fellow employees. Are you ready to join a company where you can have fun and work with some of brightest people in digital marketing?

Our mission is to help local businesses all over the world reach more local customers online. As a leader in powering online marketing for local businesses, ReachLocal has been recognized for outstanding products and exceptional employees, having won Google's Quality Account Champion in North America and Google's Innovation Champion Award in Canada.

ReachLocal is headquartered in Woodland Hills, CA, with over 35 locations throughout the United States, Canada, India, Australia, New Zealand and Brazil.

We invite you to learn more about us, connect with us, and grow with us here:

• Career Site: http://careers.reachlocal.com
• Blog: http://blog.reachlocal.com/
• LinkedIn: https://www.linkedin.com/company/reachlocal
• Twitter: https://twitter.com/reachlocaljobs
• Youtube: https://www.youtube.com/user/reachlocal
• Hear from our employees: http://blog.reachlocal.com/reachlocal-services-spotlight-meet-some-of-our-marketing-experts

ReachLocal is an equal opportunity employer. Applicants for all job openings are welcome and will be considered without regard to race, color, religion, national origin, sex, age, sexual orientation, physical or mental disability, or any other basis protected by state, federal or local law. It is the intent of the Company to comply with all applicable federal, state and local legislation concerning equal opportunity in employment.

This job description is not designed to cover or contain a comprehensive listing of all activities, duties or responsibilities required of the employee.

#LI-CW2

Gannett Co., is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.


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