Product Analyst, Data Intelligence (Remote-US)

3+ months agoUnited States

United States • Virtual Req #16370

Friday, May 6, 2022

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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Job Purpose


The Product Analyst , Data Intelligence will serve as a key influencer and champion for the use, analysis, and management of digital website information with focus on Business-to-Business Products . The analysis will help improve, drive and measure company performance, specifically tied to our B2B Product organization. This position will be tasked with the mission to effectively form their own hypothesizes , provide analysis, and interpret what the data is providing to the business owners. The data will be from a variety of sources and focused on surfacing customer product insights and recommendations . The goal is to increase growth and engagement within the suite of online products being offered.

This role will be a key partner to senior leaders within the Business-to-Business Product organization and will work collaboratively with the other analysts focused on market research . The Product Analyst will play a large role in understanding the company's data needs for developing/enhancing a supportive analytics strategy for the organization . The other r oles within this effort include helping create data collection strategy, providing best practices for implementation and generating future data requirements geared to supporting the business needs.

Duties and Responsibilities:

  • Partner with senior Product leadership to enable the vision and delivery of a data-informed product strategy, working alongside our B2B Product Development, Engineering, User Experience and Design teams.
  • Consult with key decision makers on their business goals and recommend KPI's to ensure analyses remain actionable and responsive to specific business needs. Inform them of business trends and performance related to their line of business.
  • Provide analysis with summarized key insights and recommendations to improve and optimize audience and revenue performance across a variety of digital products and teams.
  • Translate data insights into features or strategic recommendations, partnering with business stakeholders such as U ser Experience , Design, Research etc.
  • Manage and leverag e large and complex data sets.
  • Work within and collaborate with a team of digital analysts on joint analyses and presentations as needed.
  • Communicate analytical findings and reports in a simple way with advanced presentation/visualization "story telling" capabilities.
  • Aid in design, measurement, evaluation, and recommendations of A/B testing around new product ideas or approaches.
  • 2 - 4 years in data analytics or business intelligence roles. Product analytics/organization work preferred.
  • Preferred e xperience with Google Analytics and Mixpanel (not required).
  • Knowledge and experience in collecting data from various sources and validating, combining, structuring, storing, distributing, analyzing, and reporting data and trends.
  • Practical ability to translate data points into trends and insights that are meaningful for stakeholders and executive management in meeting their goals, and measuring the performance of their products/business.
  • Strong analytical skills - ability to analyze data, decipher trends, and develop and explain the story behind the numbers.
  • Ability to build effective working relationships at all levels of an organization.
  • Expert communicator in written and verbal form; ability to work well with executives, technologists, and able to lead and influence across all levels of the organization.
  • Ability to work well in a fast-paced, very collaborative environment.
  • Highly driven self-starter, motivated, and detail oriented.

Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Client-provided location(s): United States
Job ID: utn-16370

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