Marketing Copywriter

    • McLean, VA

McLean, VA, USA; New York, NY, USA Req #10363

Monday, September 21, 2020

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched reach at the national and local level, Gannett touches the lives of nearly 140 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include the USA TODAY and more than 260 daily local newspaper brands, digital marketing services companies ReachLocal, WordStream, and ThriveHive and U.K. media company Newsquest. There's never been a better time to join our talented team. Visit Gannett.com/Careers to learn more about our opportunities, and visit Gannett Privacy Policy to understand our privacy policy.

Copywriter, Brand and Network Marketing

Gannett/USA TODAY NETWORK is hiring a Copywriter to join the Brand and Network Marketing team. As the key creative contributor to marketing and brand initiatives, this innovative individual will be tasked with bringing to life our brand voice for our national, niche and local consumer brands as part of an in-house creative agency.

Responsibilities:

  • Develop compelling and persuasive copy for marketing & brand initiatives
  • Concept, brainstorm and strategize with creative partners to develop strong integrated campaigns
  • Refine and champion our brand voice and contribute to the evolution of our messaging strategies
  • Craft engaging copy to drive action across our customer journey - across channels
  • Perform basic proofing/editing on copy, with strong attention to details
  • Stay abreast of social and cultural trends to inspire creative solutions
  • Successfully communicate, present and pitch creative ideas and the strategic rationale behind them
  • Manage time and juggle multiple projects while staying self-motivated and well organized


Qualifications/Requirements:
  • 3+ years relevant copywriting experience (agency experience a plus)
  • Diverse portfolio of copy examples across channels (i.e. digital, print, OOH, email, social)
  • Incredible attention to detail and ability to multitask
  • Exceptional interpersonal, oral, and written communication skills
  • Impeccable knowledge of spelling and grammar
  • A positive attitude and the ability to reframe challenges as opportunities
  • Be able to thrive in a creative and fast-paced environment, with people who are passionate about their work
  • This role will be based in either NYC or McLean, Virginia


Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.


Back to top