Local/Retail Advertising - Account Manager II
Dallas, TX, USA • Plano, TX, USA Req #16211
Monday, June 7, 2021
This Client Success Manager will serve as primary digital campaign execution lead for our clients and will own client experience and campaign results. The incumbent will collaborate with sales staff and advise our existing clients on how best to leverage current and emerging marketing solutions to meet their business objectives.
Individuals in this role will possess strong product expertise in USA Today Network marketing solutions and will collaborate with sales executives to identify opportunities and effectively deliver on marketing solutions to best suit our clients' business needs and maximize their return on investment. This role must understand client objectives and marketing programs to devise appropriate strategies and campaign implementation plans. They will be responsible for the ongoing management of the client relationships and marketing plans, including full accountability for post-sale campaign execution in collaboration with backend support resources and other SME's including but not limited to various digital solutions and ad operations teams, focused on delivering to client objectives.
Key success measures for this role will be client satisfaction and client revenue and account retention.
Strong proficiency in client relationship management, and ability to leverage the portfolio of USA Today Network and ReachLocal media services offerings. Ability to effectively manage day-to-day campaign performance, assess campaign trends, facilitate client advertising performance discussions, and identify creative new advertising techniques to further our clients' marketing needs.
• Build rapport with client representatives, including digital and marketing staff members or often the business owner, through routine and scheduled interactions
• Develop and advise on marketing strategies by understanding client expectations, assessing feasibility and identifying marketing and advertising opportunities for our clients
• Lead creative development process in collaboration with sales and ad design resources to ensure messaging and advertising assets are optimized by platform and will achieve client marketing objectives
• Proactively manage relationships with key internal and external vendors (GIADC, Order Management, RL, Central Ad Ops, etc.) to ensure deliverables meet agreed upon specifications, deadlines and standards
• Monitor, evaluate, and leverage standard processes and resources to manage campaign performance and determine improvement opportunities
• Troubleshoot and resolve performance issues using best practices and support resources while creating new, innovative solutions to meet the changing needs of our clients
• Drive campaign ROI and leverage client relationships to assist the sales team in growing accounts;
• Manage client expectations, communication and performance metrics
• Incorporate constantly evolving technologies and processes into the client solution delivery process
• Ability to quickly master business process, marketing and technology concepts
• Demonstrated expertise in customer relationship management
• Mastery of key technologies and systems to manage marketing campaigns
• Knowledge of ad management, billing and workflow management and analytics platforms
• Strong verbal and written communication skills
• Strong technical and analytical skills to assess and routinely lead improve marketing campaigns over their lifecycle
• Excellent listening skills
• Demonstrated expertise with USA Today Network marketing solutions, systems and processes
• Customer Focus
• Analytical Thinking
• Business Process and Technology Acumen
• Conflict Management
• Bachelor's Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• 2+ years hands-on experience managing online/digital advertising campaigns
have 3+ years of client service/account management experience
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