Digital Strategist

Knoxville, TN, USA, Memphis, TN, USA, Nashville, TN, USA Req #4968

Monday, December 17, 2018

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal and SweetIQ, and U.K. media company Newsquest. To connect with us, visit www.gannett.com .

This job is one of the primary digital editors for the newsroom, overseeing social-media content creation and promotion. The strategist works with reporters and photographers to produce and optimize content for social and search audiences and will work to develop and execute comprehensive strategies to grow our audience on those platforms. The strategist works with other newsroom strategists and planners to ensure that audience initiatives are driving growth and will embed with content teams to maximize the potential reach for high-interest coverage and special projects. Successful candidates understand that every conversation about content begins with digital and they work to support audience growth with their team members.

They are well-versed in understanding audience analytics and putting the lessons learned from that data into action.

Daily activities include:

  • Ongoing conversations with reporters and photographers about stories, video and social platforms.
  • Leading staffers with coaching, feedback, consistent direction.
  • Using audience analytics to advise journalists on content-creations plans.
  • Recognizes future coverage that has high-audience potential, and works with other newsroom leaders to craft appropriate coverage plans.
  • Working with marketing/advertising to align content plans with potential revenue growth.
  • Developing best practices for sharing/developing content for digital audiences.

    Gannett provides a great work environment with a number of benefits to include medical, dental, vision insurance; 401k plan; paid vacation, along with a number of additional benefits. Qualified candidates should include cover letter, resume and salary requirements when applying. Employment is contingent on passing a pre-employment, post-offer drug screen.

    About USA Today Network - Tennessee:

    We are part of Gannett and the USA TODAY NETWORK and among its fastest growing digital news groups. We are an energetic and fast-paced media company with a news team committed to covering Tennessee and beyond. If you're looking for a rewarding challenge, the USA Today Network-Tennessee is among the fastest growing digital news sites and the place to be!


Gannett Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.


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