Digital Optimization Specialist I


The objective of the Digital Optimization Specialist to manage the ad campaign lifecycle, including

pre-sale planning and objective setting, optimization, reporting, and needed

improvements to the campaign to deliver results. The Digital Optimization

Specialist partners with account managers and account executives, to manage

performance goals surrounding campaigns and provides upsell and cross sell

opportunities to achieve customer expectations. He or she drives results in

order to support customer retention. The Digital Optimization Specialist is

responsible for building revenue through superior campaign management and

customer relationship management.


List in order of importance the major responsibilities of the job and estimate the percentage of

time spent on each responsibility RESULTS Product Knowledge Demonstrates deep

understanding of the digital advertising marketplace.

  • They leverage the

portfolio of Gannett digital ad and media services offerings to meet customer

objectives. Monitoring Utilizes Display Ad Network tools, Central Ad Ops

Communications, and DMS tracking systems to monitor the performance of active

campaigns. Assisting with Campaign Asset Improvements Identifies opportunities

for improving the quality of creative products that are encompassed in the

campaign including email blasts, ad creative, and keywords used in online ads.

Reporting and Sales Support Engages with the Sales teams to provide regular

reporting updates about the performance of campaigns. Inventory Management (pre

sales) Identifies sell thru and sales/sponsorship opportunities and conveys to

the sales teams for immediate action Post Campaign Follow-Up Partners with

Account Managers to monitor and deliver the components of the campaign


  1. STRATEGY Strategic Planning & Organization Collaborates with the account executives and

marketing team to stragetize, plan, and execute campaigns with appropriate

metrics to meet client goals. Campaign Performance Repository Utilizes a sales

repository such as Sales Force and a shared drive to upload campaigns

performance reports and notify sales teams of results. Digital Analytics with

Upsell Recommendations Works with Account Executives and other departments to

tell the story and prove the value of campaigns that drive results for

customers. Includes upsell and cross sell product recommendations to achieve

client expectations and increase digital market share. Time Management

Effectively manages workflow and multiple projects in a timely manner to meet

deadlines. Proactively initiates projects as needed to support sales team.

  1. COMMUNICATION Partner & Vendor Contact (Post Sale) Serves as primary contact with vendors

(central ad ops/GO Digital) for tasks including troubleshooting campaign

problems, performance reporting, and other functions related to optimization of

sold advertising plans. Communication Constantly communicates with Account

Managers, sales team, and all internal departments to resolve issues as they

pertain to campaign fulfillment (delivery in full) and optimization. Creates

engaging and effective campaign performance reports and presentations. Team

Communication Keeps sales teams informed about the performance of their

campaigns. Regularly communicates with Central Ad Operations and other vendors

to maintain knowledge of campaign performance and issues. Work load

Communication Works with fellow Digital Optimization Strategists to balance workload.

Notifies supervisor of potential work overload or future scheduling issues.

  1. POTENTIAL (COLLABORATION & CHANGE MANAGEMENT) Agent for Change Drives initiatives for

positive, constructive change. Looks for opportunities to encourage others to

become an agent for change. Collaborative Gains trust and consensus of

teammates and works with sales team and other internal departments on campaign

performance metrics, tracking, and results-oriented advertising plans for

customers. Openness to Coaching Accepts and seeks out mentoring and coaching

for improvement. Enthusiastic for Change Embraces and quickly adapts to change.

Creative Thinking Works in conjunction with the sales team to assess the kinds

of solutions that will drive results for customers . Offers ideas to enhance or

streamline our internal processes.


Bachelor's degree

2 + years of experience (internships included)

Digital acumen

Applicable knowledge of the industry

What we offer: As a part of Gannett Co., Inc., the nation's largest media

and marketing solutions company, we offer a dynamic, community-focused

environment where individuals are rewarded for exceptional performance. We

offer competitive salaries and benefits, including health care, dental and

vision coverage, flexible spending account, 401(k), paid time off, and tuition

reimbursement. Pre-employment drug testing and background screening are required.

Gannett Co., Inc. is a proud

equal opportunity employer. We are a drug free, EEO employer committed to a


Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

Connect with us on LinkedIn, Twitter, Facebook, Glassdoor, Indeed & The Muse to learn more about our dynamic company culture!

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