Digital Advertising Campaign Optimizer

Digital Advertising Campaign Optimizer

The Milwaukee Journal Sentinel, part of the USA Today Network, is seeking a talented and driven digital marketing and sales professional. The objective of the Digital Optimization Specialist is to manage the digital advertising campaign lifecycle, including client strategy, optimization, reporting, and needed improvements to the campaign to deliver results. The Digital Optimization Specialist partners with the sales, marketing, and operation teams to manage digital campaigns to ensure performance goals are met and drives results in order to support building revenue and customer retention.


  • Collaborates with the sales and marketing team to strategize, plan, and execute digital

advertising campaigns to meet client goals.

  • Identifies opportunities for improving the quality of campaigns, provides regular performance reporting, monitors & makes recommendations to improve performance while working

within established deadlines.

  • Serves as point of contact and knowledge expert on digital products and services for sales and other internal stakeholders.
  • Utilizes various display advertising and digital marketing dashboards to monitor and optimize the performance of active campaigns.


  • Minimum 2-4 years' experience in a digital marketing role successfully managing PPC, SEO, or Programmatic advertising campaigns.
  • Demonstrated knowledge of digital media channels such Search Advertising, Social Media Advertising, Programmatic Advertising, Email Marketing, etc.
  • Ability to analyze data and turn campaign insights into actionable campaign strategies.
  • Proven ability to multi-task in a deadline-driven environment.
  • Effective and creative problem solving and decision making skills.
  • Proficiency with Google Analytics, Microsoft Office Suite, and digital reporting software.
  • Ability to work effectively as part of a team.
  • Persuasive verbal and written communication skills.

USA TODAY NETWORK is one of the top 20 digital companies in the country, sharing the list with Google, Facebook, and Amazon. And we have over 100 million unique visitors a month, which is more than Buzzfeed, Yahoo News, and Huffington Post. Because our team consists of over 110 local properties with USA TODAY at the helm, you'll have the luxury of living in a community you love while making a national impact.

Gannett Co., Inc. (NYSE: GCI) is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation or veteran status.

Connect with us on LinkedIn, Twitter, Facebook, Glassdoor, Indeed & The Muse to learn more about our dynamic company culture!

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