Digital Account Manager I - Sales Auto/Key
D&CDigital, a Gannett Company, in Rochester, NY seeks a highly motivated and dynamic individual to join our Team as a Digital Account Manager. The Digital Account Manager manages the media ad campaign lifecycle for our clients, including optimization, reporting,
and needed improvements to the campaign to deliver results. The Digital Account
Manager partners with the Account Managers, Account Executives, and Digital
Specialist, providing useful campaign insights as well as manages performance
goals surrounding advertising campaigns and provides upsell and cross-sell
opportunities to achieve customer expectations. Building revenue through
superior ad campaign management and customer relationship management is a must. We
have found our successful Digital Account Managers have a comprehensive
knowledge of the industry, are Google Analytics Certified, are active on social
media, and have strong computer skills.
Deep understanding of the digital advertising
marketplace with the ability to leverage the portfolio of the company's digital
ad and media services offerings to meet the client's objectives.
Monitor the performance of active campaign by
utilizing display ad network tools, central ad operations communications and
DMS tracking systems.
Identify opportunities to improve the quality of
creative products that are included in the campaign to include email blasts, ad
creative and keywords.
Engage with the sales team providing regular
reporting updates regarding the performance of campaigns. Partner with account
manager and account executive in monitoring and delivering components of the
campaign post-sale. Utilize the analysis in upsell and cross sell opportunities
Deliver in-depth pre-sale audits utilizing
digital tools to identify gaps in a client's digital marketing footprint.
Utilize this information to recommend sales and sponsorship opportunities with
the sales team.
Effectively manage workflow and multiple
projects in a timely manager to meet deadlines. Proactively initiate projects
as needed to support sales team.
Serve as the primary contact with vendors to
troubleshoot campaign matters, performance reporting and other functions
related to the optimization of sold advertising campaigns
QUALIFICATIONS / REQUIREMENTS:
Bachelor's Degree and/or one to three years' experience in
account management preferably in a sales or agency environment.
Demonstrated knowledge of digital media
Proven record of success in a goal oriented,
highly accountable environment.
Demonstrated success in delivering customer
solutions based on identified needs.
Strong computer skills including:Microsoft Excel, Outlook, Power Point and Word. Prior experience
with salesforce.com or other CRHM tool preferred.
Exceptional customer service and relationship
Persuasive verbal and written communication
skills, including solid proofing skills.
Proven ability to multi-task in a
deadline-driven fast-paced environment.
Ability to work effectively as part of a team.
Effective and creative problem solving and
decision making skills.
Gannett Co., Inc.(NYSE: GCI) is a next-generation media company
committed to strengthening communities across our network. Through trusted,
compelling content and unmatched local-to-national reach, Gannett touches the
lives of nearly 100 million people monthly. With more than 110 markets
internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse
brands such as USA TODAY and specialized media properties. To connect with us,
Co., Inc. is a proud equal opportunity employer. We are a drug free, EEO
employer committed to a diverse workforce. We will consider all qualified
candidates regardless of race, color, national origin, sex, age, marital
status, personal appearance, sexual orientation, gender identity, family
responsibilities, disability, education, political affiliation or veteran
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