Customer Insights Analyst (Remote)

5 days agoFort Wayne, IN / Remote

Charleston, SC, USA • Charlotte, NC, USA • Cincinnati, OH, USA • Columbus, OH, USA • Fort Myers, FL, USA • Fort Wayne, IN, USA • Georgia, USA • Indiana, USA • Indianapolis, IN, USA • Kentucky, USA • Nashville, TN, USA • North Carolina, USA • Ohio, USA • South Carolina, USA • Tennessee, USA • Toledo, OH, USA • Virtual Req #19778

Friday, November 19, 2021

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally focused media and marketing solutions company committed to empowering communities to thrive. With an unmatched reach at the national and local level, Gannett touches the lives of millions with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services.

Our current portfolio of media assets includes USA TODAY, local media organizations in 46 states in the U.S., and Newsquest, a wholly owned subsidiary operating in the United Kingdom with more than 120 local news media brands. Gannett also owns the digital marketing services companies ReachLocal, Inc., UpCurve, Inc., and WordStream, Inc., which are marketed under the LOCALiQ brand, and runs the largest media-owned events business in the U.S., USA TODAY NETWORK Ventures.

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Gannett is looking for a CUSTOMER INSIGHTS ANALYST. The ideal candidate is an analytics and excel expert with a love of data and a passion for digital media. He or she is a strategic, analytical thinker, is results and detail oriented, with a background in data analysis. Success in this role will require a great attention to detail, enthusiasm, drive for efficiency, and experience collaborating in a team environment. You will w ork with local sales executives by strategically understanding their advertisers' business goals and challenges, compiling and analyzing research to determine opportunities, and developing a strategic execution that will drive results. You will leverage research tools to provide market overviews, segment information and/or proprietary data as needed for specified advertisers.

In this role, you will:

    Extract data to develop reports that provide insight and visualization into campaign performance relative to KPIs, projections and historical statistics. Perform analysis and provide recommendations to teams to make smart decisions based on data, not assumptions, to drive measurable results. Analyze, develop and distribute performance data analytics and regularly reviews and recommends revisions to increase effectiveness and efficiencies. Use ad serving and analytics platforms to implement, analyze, and report on Paid Media campaigns for clients across multiple verticals Update, compile, format, and summarize information to create spreadsheets, graphs and narratives for departmental presentations Perform problem analysis by investigating the root causes, summarizing findings for internal and external use and determining corrective actions to resolve them As this position is part of a dynamic, fast-growing department, the responsibilities will vary and are not limited to those defined.
Here's what you need to have:
    Bachelor's or equivalent combination of education and experience. Impeccable organizational and project management skills with the ability to manage multiple projects simultaneously. Ability to work in a fast-paced environment and adapt to changing priorities. Microsoft Office knowledge - advanced PowerPoint and Excel preferred. Digital Media industry knowledge, with understanding of digital advertising, digital media strategy and standard media metrics. Strong analytical and math skills with an ability to translate numbers into meaningful information. Effective communication skills, including ability to read, write and comprehend clear and concise reports and correspondence. Ability to effectively present information in one-on-one and group situations to clients and employees.

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee's race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees. In addition, Gannett Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant's disability or religion, to complete this employment application and/or any other process in connection with an individuals' application for employment with Gannett Co., Inc. Applicants who require such accommodation should contact Gannett Co., Inc.'s Recruitment Department at

Job ID: utn-19778