Plano, TX, USA Req #14754

Wednesday, March 31, 2021

Custom Digital Solutions, Architect

The Custom Solutions Architect will have media-buying program development experience to help LOCALiQ, a USAToday Network solutions brand, develop and grow high performance Custom Solutions products and services. The Custom Solutions Architect, will collaborate with other post-sales leaders, sales persons and solution architects to build and deliver holistic solutions for clients.

Job Summary

• Work closely with the Director, Digital Presence & Social Media Services to refine our scalable and custom solutions strategy.
• Participate in strategic relationships as needed with 3rd party vendors, publishers, 1st party stakeholders.
• Investigate, discover, engage and vet new publishers and products.
• Design the full custom solutions product lifecycle - provisioning, implementation, optimization, reconciliation
• Drive new feature development from start to finish, define requirements, develop case studies, problem solve, and lead ongoing improvements.
• Analyze quantitative user data to inform product strategy and roadmap.
• Conduct market research and stay apprised of marketing and advertising best practices.
• Collaborate with Sales and Service leaders to ensure program is effective for clients.
• Assist Marketing, PreSales and Sales leaders with growing revenue through positioning, training, and sales enablement.
• Train the Custom Solutions Marketing Specialist in new tactics/publishers/strategies
• Troubleshoot underperforming custom solution strategies/tactics/profiles and provide a cost-effective solution

• Expert at quantitative analysis utilizing reports or leveraging other data analysis tools to get to results.
• Strategic thinker developing long-term strategy in addition to delivering tactical execution.
• Effective oral and written business communication skills, including the ability to interact with customers and internal departments to present concepts clearly to your audience
• Expertise in social media ads and placements, content creation and customization, social listening and sentiment analysis including social KPIs and analytics
• Proven ability to investigate and thoroughly present new publishers/solutions
• Proven ability to build strategic plans and implement best-on-class tactics to improve media performance
• Proficient with various tools including all elements Facebook Business Manager (Ads Manager, FB Pixels, Catalogs, Audience Insights), publisher UIs and commonplace DSPs
• Experience writing, editing and managing clients, teams and resources to customized Statements of Work for clients
• Strong organization and project management skills to manage multiple ongoing projects
• Strong sense of ownership, drive and urgency
• Self-starter with the ability to multi-task in a highly-demanding, fast-paced environment
• Develop training materials for internal teams, clients and inter-departmental needs
• 5+ years of product management experience managing media strategy for a company
• In (or are willing to relocate to) Dallas/Fort Worth, Texas, market
• Marketing/Advertising/Journalism/Emerging Media degree is a plus, Master's Degree is a plus