Content Coach - Hamilton County / Education

Indianapolis, IN, USA Req #7356

Tuesday, June 4, 2019

Gannett Co., Inc. (NYSE: GCI) is an innovative, digitally focused media and marketing solutions company committed to strengthening communities across our network. With an unmatched local-to-national reach, Gannett touches the lives of more than 110 million people monthly with our Pulitzer-Prize winning content, consumer experiences and benefits, and advertiser products and services. Gannett brands include USA TODAY NETWORK with the iconic USA TODAY and more than 100 local media brands, digital marketing services companies ReachLocal, SweetIQ, and United Kingdom media company Newsquest. To connect with us, visit .

The Indianapolis Star, part of Gannett Inc. and the USA TODAY NETWORK, has an immediate opening for a Content Coach with expertise in digital and print journalism as well as mobile, social media and video strategy, overseeing a team of 5-6 reporters who cover Hamilton County and Education.

Hamilton County is a key coverage area for IndyStar. It is located directly north of Indianapolis and is one of the fastest-growing counties in the state. It also is the wealthiest county in the state and includes the city of Carmel, which consistently ranks near the top of various lists of the best places to live in the US. This is an engaged and sophisticated audience that is deeply interested in education, culture, things to do and how city leaders spend tax money. Growth -- everything from housing prices to commute times to retail development to classroom sizes -- is a significant topic of conversation.

If you are not interested in guiding coverage that can reach, expand and engage this critical audience, this isn't the job for you.

In addition, this position directs our education coverage -- another priority.-- and likely another topic area such as health care or philanthropy.

You will be joining a newsroom with a reputation for producing significant award-winning journalism at the local, state and national level.It is also a newsroom that is collaborative and innovative.

The Content Coach will collaborate with reporters and visual journalists to ensure our storytelling reaches our target audiences. The ideal candidate will have a track record of guiding innovative daily and enterprise stories and know how to balance the urgency of breaking news with planning for sophisticated follow-up storytelling.

If you don't aspire to produce award-winning-level explanatory and watchdog work, it's not the job for you. The Content Coach will play an important role in collaborating to shape the strategic vision for our newsroom's future and help our team execute those strategies at the highest level.


  • Emphasize front-end editing on every story.
  • Make daily content decisions based on news judgment, reporter input and insights from audience metrics.
  • Guide the newsroom in ensuring a steady flow of high-quality content to provide the right elements on the right platforms at the right time.
  • Coordinate and supervise coverage of major breaking news events.
  • Lead team discussions to identify projects that serve readers.
  • Uphold the highest journalism standards across digital and print platforms.
  • Increase journalistic quality and storytelling across all areas of coverage.
  • Oversee the programming, production, packaging and promotion of newsroom content across various digital platforms, with an emphasis on mobile platforms.


• Bachelor's or master's degree in Communications, Journalism, Marketing or related field preferred or an equivalent combination of education and experience.

• Five years of media management experience.

• Command of media law and principles of ethical conduct.

• Proven proficiency in applying analytics to content strategy.

• Must embrace peer-to-peer training, as a both a teacher and student.

• Experience with advanced storytelling techniques on multiple platforms.

• Strong line-editing skills.

• Exceptional planning and organizational skills.

• Understanding use of metrics, social-media and SEO knowledge.

• Self-motivation and self-direction.

• Strong grasp of journalism skills (reporting and editing) and advanced knowledge of writing, spelling, grammar, AP and local style.

• Able to multi-task and excel under intense deadline pressure in a rapidly changing environment.

• Applies innovative, creative thinking to support the company's goals.

• News often requires employees to work extended hours, evenings, weekends and holidays, sometimes unexpectedly.
A valid drivers license, reliable transportation with liability insurance may be required for this position.

Application Instructions:

When applying, please include a single document with as much of the following as possible: a brief cover letter, updated resume, and portfolio/clips/links to a few samples of your work. It's important that these items be assembled into a single document, preferably in PDF format. The application will only allow one document upload. Completing these steps will ensure that you receive the highest consideration.

We offer a competitive base salary and career growth opportunities. We also offer you a comprehensive benefits package which includes medical, dental, vision, life insurance, short-term disability, long-term disability, Paid Time Off, Company Paid Holidays, employee discount programs and domestic partner benefits. Our 401(k) is top-notch and the contributions you make up to the first 5% are eligible for a 100% company match.


Gannett Co., is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We will consider all qualified candidates regardless of race, color, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, education, political affiliation, or veteran status.

Meet Some of USA TODAY NETWORK's Employees

Steven D.

Account Executive

Steven serves as a point person of contact with businesses in local markets. He works with partner organizations to determine how USA TODAY can help them be successful.

Dianna N.


Dianna covers local news and documents whatever’s happening in her community. To understand what issues matter to her readers, she spends a lot of time connecting with people in her neighborhood.

Back to top