USA TODAY NETWORK

Analyst, Local Service Ads

2 weeks agoMilwaukee, WI

Asheville, NC, USA • Atlanta, GA, USA • Cincinnati, OH, USA • Dallas, TX, USA • Des Moines, IA, USA • Evansville, IN, USA • Fishers, IN, USA • Knoxville, TN, USA • Louisville, KY, USA • Madison, WI, USA • Memphis, TN, USA • Milwaukee, WI, USA • Murfreesboro, TN, USA • Naples, FL, USA • Nashville, TN, USA • Phoenix, AZ, USA • Plano, TX, USA • Springfield, MO, USA • Tucson, AZ, USA Req #20181

Thursday, December 16, 2021

The LocalServices Ads - Coordinator will serve as a subject matter expert and alternate point of contact for our clients. The LSA Coordinator assists with client onboarding and go-live/launch, and may be available for support, campaign management and performance reviews.

The LSA Coordinator will be responsible for the end-to-end client experience by:

  • Collaborate with Product & Program Management to stay close to product enhancements and updates
  • Coordinate and complete setup, onboarding, launch/go-live or performance review calls as needed
  • Build rapport with client representatives and marketing staffs through routine and scheduled interactions
  • Monitor, evaluate, and leverage standard processes to manage LSA campaign performance across publisher networks to determine improvement opportunities
  • Troubleshoot performance issues using digital advertising best practices while creating helpful, innovative solutions to meet the changing needs of our clients
  • Incorporate constantly evolving technologies and processes into the client solution delivery process
  • Ability to work independently, manage multiple projects, adjust priorities and work in a continuously evolving environment
  • Monitor industry trends and identify opportunities to improve
Key Skills:
  • Ability to quickly master business process, marketing and technology concepts
  • Demonstrated expertise in customer relationship management
  • Strong technical skills to establish, assess, modify/adjust, and routinely improve marketing campaigns over their lifecycle
  • Demonstrated expertise with digital marketing publishing systems & processes
  • Strong interpersonal, verbal and written communication skills
Key Competencies:
  • Customer Focus
  • Organization
  • Analytical Thinking
  • Business Process and Technology Acumen
  • Conflict Management
The ideal candidate for this role will possess these qualifications:
  • Bachelor's degree or equivalent work experience
  • At least three (3) years' experience in a client-facing customer service role
  • Experience with Google Ads and Google Analytics

Job ID: utn-20181

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