eCommerce Analytics Director/Data Scientist

UNTUCKit was founded in 2011 based on the idea of designing men’s shirts to be worn “untucked” and in the process redefined the casual shirt. UNTUCKit has been one of the fasting growing retail brands in the United States, and recently closed Round A funding backed by a major VC firm. The Company opened its first brick-and-mortar store on Prince Street in New York City in 2015 and now have ~10 retail locations across the country, with an aggressive retail expansion plan through 2017 & beyond. 

Job Brief:

The Ecommerce Analyst role is essential in driving exponential growth through data-driven analysis and optimization of the ecommerce experience. This position is responsible for researching, documenting and communicating consumer behavior, ecommerce metrics as well as requirements for website features and functionality. Responsibilities also encompass UI testing, surveying and reporting. The eCommerce Analyst understands the value of data and has a passion for unlocking insight into action. He/She is detailed oriented and meticulous about capturing accurate data in a consistent manner.


  • Capture e-commerce KPIs and analyze trends over time. Perform deep dive analysis into specific KPIs to understand the underlying influences. Manage the team dashboard that crosses all functions: Marketing, Merchandising, and Operations with a priority focus on Marketing
  • Perform analysis and submit recommendations to improve return and revenue
  • Track trends within the business and the e-commerce market
  • Determine with the e-commerce team, the KPIs for each area and create standardized dashboard reports for the team
  • Improve website functionality and conversions while understanding and maintaining brand positioning
  • Engage with the e-commerce team to optimize website, channel performance and customer segmentation
  • Perform ad hoc analysis
  • Manage report and performance by device, making recommendations for site optimization based on KPIs
  • Assist with budgeting for marketing programs on an ongoing basis
  • Responsible for tracking, reporting and analysis of homepage, landing page and creative tests as well as the shopping funnel to optimize online marketing and site merchandising efforts
  • Research and provide competitive insight to the team in organized reports
  • Provide insight into business and industry trends and identify opportunity/risk areas
  • Develop an understanding and/or have knowledge of SEO best practices and its impact on traffic and other metrics
  • Work collaboratively with e-commerce and technical teams to problem solve and develop requirements
  • Manage projects from concept to completion, monitoring the status and facilitating timely communications
  • Perform QA tasks as they relate to creative, functional and backend new system launches as well as to existing application upgrades and enhancements
  • Work with product and software teams to define and execute test plans, increase automation and execute and maintain team roadmaps
  • Document detailed test scenarios and scripts derived from defined business requirements and support the QA manager to coordinate test plans across multiple parties
  • Actively participate in helping to maintain a reference documentation that reflects the latest business and technical requirements
  • Assist with issue tracking and resolution during all test cycles


  • Bachelor's degree required in Business, Economics/Finance, Engineering, Statistics, Computer Science or related field. Masters a plus.
  • 4+ years of relevant experience in data analysis, reporting, modeling or similar work
  • 3+ years ecommerce experience (retail and/or apparel a plus)
  • 2+ years of relevant QA technical experience
  • Advanced Excel experience required including Pivot Tables, VLOOKUPs and Charting
  • Experience with Google Analytics, Domo, C3 or similar Web Analytics and attribution tools
  • Must be a hands-on team member and operate with a start-up mentality
  • Technical knowledge including html, tag management, basic front end code
  • Organized, detail oriented and the ability to transform concepts into actionable plans
  • Ability to effectively communicate with both business and technical teams
  • Strong written and oral communication skills required
  • Experience with UAT testing preferred
  • Self-starter/self-motivated, capable of staying on track and completing tasks
  • Adapts easily to changing environments and demonstrates flexibility in juggling priorities
  • Proven understanding of application test cycles, best practices, tools, and techniques
  • Excellent analytical skills
  • Ability to work efficiently in a fast paced environment
  • Ability to prioritize work to adhere to project timelines
  • Positive attitude
  • Professionalism regarding time, costs and deadlines

Meet Some of UNTUCKit's Employees

Shelby T.

Store Manager—NYC SoHo

Shelby’s job is to provide great customer service to UNTUCKit shoppers. She also assists in the recruiting process, interviewing job candidates and identifying potential new talent.

John S.

Keyholder—NYC Madison Ave

John supervises UNTUCKit store operations and provides customers with a high-end shopping experience. His main goal is to serve as a brand ambassador and establish a loyal customer base.

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