Shopper Marketing Manager
Shopper Marketing Manager
The US Shopper Marketing and Activation Exec. is key part of the TIGI Global Selective Consumer team and plays an important role in driving retail and in-store deployment and activation directly with selective strategic customers as well as ensuring standards are maintained and on-brand with the Unilever MCO. The role of the Shopper Marketing and Activation Exec. is to ensure strong execution of the JBP and activity plan and appropriate focus on Category management principles with the distributor that is aligned to strategy and on-brand whilst considerate of achieving business and commercial targets. The role will also focus on being the brand link between TIGI and selective Unilever MCO, providing timely brand and portfolio/range, asset and content updates and information.
Deliver brand activity and shopper marketing plans with direct customers
•Support the development of the category and shopper brand story for distributor and MCO use with the trade.
•Working closely with the distributor, activate and execute monthly promotional and brand in-store activity and retail marketing, on-brand, and on-budget.
•Work in a complex matrix structure with the distributor, retailer, UL customer shopper and retail marketing teams to achieve excellent execution at a customer store level.
•Develop and activate appropriate activity and campaigns through to execution working with appointed shopper and retail marketing agencies.
•Review monthly activity with a post-activity review, gaining insight to evolve and tailor future plans.
•Analyze and present category data to provide insight and provide informed category management decisions.
Be the link between TIGI and UL MCO for brand updates, content and information
•Develop and share brand specific campaigns that can be transferred through to the distributor and retailer for activation in-store and impact through to the shopper and consumer
•Develop and share and support distributor requirements for the development of category and shopper brand story.
•Obtain market share and category and brand updates from MCOs and feed into overall performance reporting, identify insights and contribute analysis for future strategic direction.
•Identify and develop relevant contact and relationships through effective matrix management across the distributor, MCO and wider UL Global customer and category teams to support the progressive development of the TIGI brand agenda in SCR.
•To identify, develop and activate appropriate e-commerce activity plans with the distributor.
•To focus on key defined E-commerce KPIs (7OA, conversion etc.) to drive key E-Commerce channel metrics.
Activity planning and link into S&OP
•Develop comprehensive full mix plans to contribute towards the annual activity planning cycle.
•Ensure that all activity is appropriately planned internally and externally and linked into the S&OP process.
•Ensure that all promotional and activity plans are considerate of appropriate financial (margin) metrics and targets.
•Ensure all activity has a clear objective and KPIs set that are reviewed in a post-activity review.
Live the Unilever Values & Standards of Leadership
•Make a positive difference to every day to make Unilever and TIGI a great place to work
•Live the standards of leadership
•Prioritize personal & team development
What We Can Offer You
Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities.
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