Nordic Consumer & Market Insight Manager

Unilever Baking, Cooking & Spreading is looking for a Nordic Consumer & Market Insight Manager

At Unilever, we work to create better futures every day by improving quality of life for consumers. We’re one of the world’s greatest businesses, with amazing brands, dynamic people & a sustainable vision. Our ambition is to double the size of our business and halve our environmental impact.

Unilever Baking, Cooking and Spreading [BCS] is a stand-alone Business Unit within Unilever, in charge of bringing fantastic brands, such as Becel, Milda, Flora, Lätta & Crème Bonjour to the market.

Our BCS business is critical for Unilever to achieve our mission and double the size of our business as it represents a big part of our incremental growth. Unilever Nordics has a unique position in this case playing in many categories as well as cooperation with the business to business side.


We are now looking for a driven and analytical Consumer & Market Insight Manager to drive primarily market share via enriching the Go-To-Market activities with consumer and market insights.

The role is responsible for the Nordic market’s researches, market data and trends, and as a strategic partner, with that information identifying key insights to give recommendations to drive the business.

You will be the sole Business Partner for Nordic BCS, reporting to a Manager based in Europe, and working closely with the Nordic General Manager & three Marketing Managers in enabling their Country strategies within all aspects of the Nordic market place.

This role represents an exceptional prospect for an independent Business Partner, who does not shy away from seizing opportunities to influence the category choices, with a strong passion for the business.

For the BCS Team, you will be a key person between the company and external partner agencies when it comes to briefing, managing market research/analysis and communicating a deeper understanding of consumers’ habits and behaviors. You should therefore have a passion for consumer behavior and trends.

In general, you will be part of and drive different projects – both planned and ad hoc. You will co-operate with many other units in the company, mainly with the Marketing and Sales units so being a team player is essential.

The role is based in our Nordic Head Office in Solna, Stockholm.


To lead category-specific consumer and market insight tasks for Nordic BCS, such as:

  • Brand Audits
  • Brand equity analysis
  • Media insights & evaluation at a category/campaign level
  • Product performance
  • Shopper behaviour insights


You have an analytical, result/business oriented and energetic personality. We are looking for someone with a great internal drive and who takes ownership for tasks, and can set their own goals. It´s also important to be able to work virtually cross countries.


  • University Degree in Economics or applicable
  • 2-5 years of contested experience within consumer research, incl. qualitative research
  • appreciation of interaction with market research agencies
  • capability with managing Nielsen data
  • proven understanding of business partnering at regional level
  • sound business acumen, preferably from FMCG industry
  • a passion for consumer behavior and trends
  • to be a good team player and influencer
  • strong communication and people skills
  • fluent skills in English, both speaking and writing, and preferably also in Swedish
  • preferably experience from globally owned companies
  • a good solution oriented mindset and ability to work independently


Unilever offers you the opportunity to drive growth of strong brands while developing lasting, challenging careers. You will have big responsibilities – but it comes with a lot of freedom.

There is a bigger purpose behind our business; To improve the everyday lives of consumers in the Nordics, and to do it in a sustainable way.

We have a strong local business and organization– but with global resources and knowledge!


Please visit and submit your application through the Job Board as soon as possible, but no later than 20 January.

Please observe that there will be an on-going screening process and that the position can be filled before last application date.

We embrace diversity in our workforce. This means giving full and fair consideration to all applicants.


More detailed information about the position and the recruitment process will be given if you are contacted for a first interview.

If you have questions or need assistance with your online application, please contact Unilever HR Services at: [email protected] . Please make sure that you write the title of the advert in the subject field.

Please note that we do not accept applications through e-mail.

Meet Some of Unilever's Employees

Sean M.

Scientist, Research & Development, Product Development

As part of the Global Design Team at Unilever in the men’s cleansing category, Sean spends his days formulating body washes for customers around the world.

Zi L.

Associate Brand Development Manager, Marketing

As a member of the Country Crock Marketing Team, Zi Lin develops innovative ways to communicate with consumers about the product line through commercials, online content, magazines, and more.

Back to top