Marketing Manager PC Maghreb

Business Context and Main Challenges of the Job:

Business Context: Maghreb is a set of 5 countries (Morocco, Agleria, Tunisia, Libya, Maurtiania). Unilever in Personal care has a strong presence 10 brands operating across these countries. These markets are a significant opportunity for the Unilever business with market development and whitespaces being the key drivers of the future.

  • The primary role of the Marketing Manager is to implement and recommend brand strategies and plans to meet growth targets for Personal Care Category across Morocco, Algeria, Tunisia, and to a lesser extent, Libya, managing a wide portfolio of brands across Hair care, Oral Care, Skin cleansing, Skin Care and Deodorant categories.
  • Within this role the Mkg Manager is also responsible for evaluating the overall effectiveness of the Brand Marketing Plans and monitoring performance.
  • The Marketing Manager is also in charge of managing the P&L of his/her brands and will be responsible for landing the activations and innovations on time in full in the market
  • The Marketing Manager participates in various cross-functional teams – and externally with local support agencies such as PR, sponsorship, activation and channel.
  • S/He could lead the CCBT (Country Category Business Teams) and be the category representative for the organization’s board team.
  • S/He would be leading a large team (5 ) based out of multiple geographies

Main Accountabilities :

  • ·Effectively co-leads integrated Brand Marketing Plan development and deployment.
  • ·Proposes brand activity and measurable objectives.
  • Consults with Customer Development to set national level brand KPI’s and channel marketing
  • Strategy and identify relevant in-store solutions.
  • Leads the development of draft and final channel plans
  • Executes activation programmes
  • Develops and executes launch plans using funds efficiently to achieve measurable objectives
  • Provides input to volume forecasting, financial updates and monitors key indicators and drivers of brand performance (6P’s). Recommends solutions and implement improvements to meet annual targets.
  • Manages the Category P&L
  • Understands consumers and shoppers on the relevant category, and is able to transform understanding into insights
  • Inspires, supervises and develops brand manager/management trainee

Critical Success Factors of the Job:

Key Competencies

  • Growth mindset
  • Consumer and Customer focus
  • Action oriented
  • Ability to drive an agenda, set direction, convince and influence key stakeholders
  • Ability to work with and manage virtual teams

Key Skills

  • Develops marketing plans
  • Develops and launches relevant innovation and relaunches
  • Creates integrated communication
  • Monitors progress and takes action

Relevant Experience

  • Minimum 6 to 9 years relevant brand marketing experience in Marketing and Customer Development.
  • Business planning and implementation experience as well as project management.

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