Associate Business Development Manager

The Associate Business Development Manager (ABDM) position is responsible for the operation and communication of trade budgets and strategic initiatives to the field resulting in successful implementation of brand plans nationally. The ABDM works closely with the BDM and Director of Sales to evaluate and increases efficiency & effectiveness of the total trade investment and works collaboratively with Shopper Marketing to efficiently overlay consumer merchandising and evaluates promotional effectiveness. The ABDM assists with leading the development of strategies and tactical plans to drive brand volume and profit, focused on new product introductions, trade advertising, trade promotions, and merchandising support. The ABDM helps create a detailed business plan to match marketing, production and logistic capabilities, and to meet the profit and turnover requirements of both the company and the customers.

Responsibilities :

  • Effectively influence stakeholders (CCD, Brand, TL's/CBM's/RSM's) to deliver division growth agenda
  • Develop, monitor, and drive division/sector merchandising strategies and business plans
  • Identify growth opportunities to build core distribution across the portfolio
  • Recommend and coordinate new ideas for each customer and all brands.
  • Evaluate and adjust trade and consumer events to increase efficiency and effectiveness
  • Coordinate semester reviews across the sector and monitor CGP while maximizing innovation
  • Evaluate promotional effectiveness and ROI on promotional activity to support programs and products developed
  • Manage the balance between Sales and Margin across all categories
  • Oversee and facilitate forecast process which includes division forecasts and estimates
  • Work closely with Trade Marketing and Field Sales as well as consumer promotions to recommend programming and communicate volume/spend estimates
  • Continually reevaluate trade & marketing plans, making adjustments to capture division opportunities and provide strategic and analytic insight and recommendations
  • Develop innovative strategies aimed at uncovering new opportunities to drive the growth of the brand and to ensure that sales and profit goals are met
  • The creation and evaluation of business opportunities arising from developments in local retailing. Incorporating these within the strategy and innovation processes of the company.
  • The integration of customer, competitor and company aims, practices and processes into an overall approach for the division
  • Select, manage and train personnel
  • Ensure spend is managed to drive factory shipments and consumption
  • Ability to successfully manage multiple projects on time and on budget
  • Key initiatives include: Customer category matrix (11 categories / 10 channel); Sales, Margin, Share; OSA; Sustainability

Skills & Requirements :
  • Undergraduate degree required / MBA preferred
  • Customer management experience preferred
  • 5+ years of trade marketing and/or category management experience preferred
  • Strong interpersonal skills
  • Effective people management and talent development skills
  • Must be proactive with ability to work without constant supervision

Back to top