Personalization Marketing Manager
- San Francisco, CA
ABOUT THE ROLE:
You will assist in building out Udemy’s Personalization function. Using data and consumer insights, you will identify important behaviors and moments in a customer’s lifecycle. With the partnership of and feedback from cross-functional partners (creative team, email and onsite channel owners, product, etc.), you will make recommendations on when/where to reach students, and the right messaging/content strategies to achieve our goals. Your work will support the team’s pursuit of improving customer experience, driving loyalty and business performance, and impacting long-term value for Udemy students.
You are laser-focused on the customer and delivering positive experiences that align with Udemy’s goals and mission. You are a creative thinker, capable of putting yourself in the mindset of the customer, and developing messaging strategies to reach them. You are organized and comfortable managing deliverables for multiple projects at a time. The ideal candidate will have an analytical mindset and be comfortable working with data, an understanding of consumer marketing best practices within the B2C space, and a strong bias for action.
Here's what you'll be doing:
- Develop expertise on our buyers, who they are, how they buy, and their key buying criteria; propose relevant messaging at different points in the student journey
- Compose creative briefs that clearly communicate business objectives and best practices
- Propose new and outside-of-the-box ideas to help lifecycle programs drive results
- Understand and evaluate existing programs and recommend improvements
- In close partnership with product, build out a sophisticated and data-driven martech stack
- Think big-picture about personalization; partner with data science to build the intelligence enabling us to personalize communications and touchpoints across countries, user segments, category affinities, etc.
- Identify trends and develop new insights in customer communications, recommend/execute responses to optimize campaign performance, customer value and retention
- Manage lifecycle projects through the pipeline. Track progress using Asana to ensure all campaigns are on-schedule
- Partner with email and onsite channel teams to QA new programs, ensuring they are accurate across channels: on-site, email, mobile web and mobile app
- Partner with Engineering and Data Science team to conduct customer-facing marketing experiments
We’re excited about you because you have:
- 4+ years experience in consumer marketing, with demonstrated experience implementing programs through email, onsite, and push channels
- Excellent oral and written communication skills with colleagues at all levels
- Experience reviewing creative (copy, imagery, design) and providing clear feedback for improvement
- Strategic thinker with excellent critical thinking skills
- Strong attention to detail, organized, and efficient with the ability to rise to the occasion under tight timelines and pressure
- Comfortable driving results and growth in-line with company objectives and goals
- Strong analytical and quantitative skills. Ability to design and launch tests, and use data to develop and measure marketing programs
- Experience with A/B testing and optimization, including iterative content testing
- Experience at an online marketplace or tech company desired
- Demonstrated experience partnering with product, data science, and engineering stakeholders to deliver results strongly desired
- A professional demeanor, positive attitude, and strong desire to learn!
We believe anyone can build the life they imagine through online learning. Today, more than 35 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We’re a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy’s culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day.
Founded in 2010, Udemy is privately owned and headquartered in San Francisco’s SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and São Paulo (Brazil).
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