Sr Copywriter, Regional Marketing (SF, NYC)
We're changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we're a part of the logistical fabric of more than 600 cities around the world. Whether it's a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.
For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.
And that's just what we're doing today. We're thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we're in for the long haul. We're reimagining how people and things move from one place to the next.
About the Job
Uber has already made more than 300 cities around the world better places to live and work by providing exceptional transportation choices and greater economic opportunity. But this is just the beginning, and we're looking for top content strategy and copywriting team members to craft the communications that help us reach the next level.
Join our Content team, where you'll work among other exceptionally skilled staff in a fast-paced, rapidly growing, highly collaborative environment. From product launches to marketing promotions, you will have the opportunity to give a local voice to Uber's communications.
We are deeply user-centric and believe we can innovate our way past any roadblock. The challenges we take on require thorough experimentation and execution, creativity, passion for pursuing perfection, boldness and optimism in the face of uncertainty, creative problem-solving, and tenacity in taking projects to the finish line.
Learn more about the Design Team and the work being done here https://www.uber.design.
We might be a good match if...
The details matter to you.
You know every word must do work, and that writing great copy requires great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuanced implications - sounds, connotations, tone, cadence - of synonyms and syntax, and your itch for elegant language pushes you to polish every line until it shines.
Your writing means business.
You appreciate the art of excellent copy, but you know it's not about creating fine art. You create communications to inform and improve user experiences, but more importantly to persuade and elicit specific actions. Your approach is rooted in bottom-line thinking, using data to guide creative decisions and support arguments. You value achieving business goals over accruing portfolio pieces.
You iterate quickly and respect deadlines.
When it's time to get locked in, you know how to be efficient while still being meticulous and conscientious in your work. You know a first draft is never a final draft, so you work through multiple rounds efficiently - thinking all the way through the experience, developing an excellent foundation, tinkering, collecting feedback, and refining. You are committed to keeping projects on track while keeping messaging on target.
You dig deep and you go broad.
Exploration is inherent in your process. You devour research to become savvy in subject matter, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication design, and have thoughtful answers to every question. If you're presenting five headline options, you write at least fifty. There's excellent reason behind every recommendation you make, because you tried it a million other ways. Even when you think you have the solution right away, you try honestly to prove yourself wrong.
You are equal parts content strategist and copywriter.
Clever phrases and creative concepts aren't all you care about. You're passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don't sacrifice clarity or simplicity to protect your own precious gems.
You fight the good fight, and you fight fair.
Selling your work and ideas is one of your most impressive skills. You defend your decisions and push for what you think is right for the business objectives and audience needs, using reasoning and evidence rather than opinion or emotion to make your case. You do this all with a collaborative spirit that puts the good of the team ahead of your own ego - listening closely to other viewpoints and sincerely considering all feedback, then picking your battles wisely and employing storytelling techniques to win people over.
Your marketing copy gets attention and elicits action.
Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You're skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result with an irresistible CTA - all while maintaining the brand voice.
You know the words have to look (and feel) right.
Great copy is a key ingredient of great design, and your work shows how you've tailored messages to fit certain spaces, styles, and systems. You recognize that a first draft in a Word doc is just a starting point, and that it rarely survives contact with a design comp - even when you start with character counts. You know when breaking grammar and punctuation rules is the right thing to do for a design solution, and can back it up.
You know the medium matters.
When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. You're skilled at telling the same story across multiple channels in a way that's integrated yet optimized for every touchpoint.
What you'll need
- Excellent conceptual skills and big-picture thinking
- Minimum of 7 years of copywriting/content strategy experience
- Experience writing for top consumer brands
- Demonstrated ability to apply a well-defined brand voice
- Experience with performance marketing (preferred, but not mandatory)
- Agency experience (preferred, but not mandatory)
- A Bachelor's degree or higher in English, Marketing, Communications, Journalism or related field
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