Senior Copywriter, EMEA

Job Description

Uber has already made more than 500 cities around the world better places to live and work by

providing superior transportation choices and greater economic opportunity. But this is just the

beginning, and we’re looking for top creative design talent to create campaign and concepts based on strategies that move the world.

If you have the right stuff to join our creative team, you’ll work among other exceptionally talented creatives in a fast-paced, rapidly growing, highly collaborative environment. From product launches to marketing campaigns, you will have the opportunity to shape the voice of Uber’s communications.

We are deeply user-centric and believe we can innovate our way past any roadblock. The challenges we tackle require thorough experimentation and execution, bold ideas, obsession with pursuing perfection, fearlessness and optimism in the face of uncertainty, creative problem-solving, and tenacity in taking projects to the finish line.

We might be a good match if…

The details matter to you.

You know every word must do work, and that writing great copy demands great care with every

choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuanced implications — sounds, connotations, tone, cadence — of synonyms and syntax, and your itch for elegant language pushes you to polish every line until it shines.

Your writing means business.

You appreciate the art of excellent copy, but you know it’s not about creating fine art. You create

communications to inform and improve user experiences, but more importantly to persuade and elicit specific actions. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments. You value achieving business objectives over accruing portfolio pieces.

You iterate quickly and respect deadlines.

When it’s time to get locked in, you know how to move fast while still being meticulous and

conscientious in your work. You know a first draft is never a final draft, so you work through multiple rounds efficiently — thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You do whatever it takes to keep projects on track while keeping messaging on target.

You are equal parts content strategist and copywriter.

Clever phrases and creative concepts aren’t all you care about. You’re passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don’t sacrifice clarity or simplicity to protect your own precious gems.

You fight the good fight, and you fight fair.

Selling your work and ideas is one of your most impressive skills. You defend your decisions and push for what you think is right for the business objectives and audience needs, using logic and evidence rather than opinion or emotion to make your case. You do this all with a collaborative spirit that puts the good of the team ahead of your own ego — listening closely to other viewpoints and sincerely considering all feedback, then picking your battles wisely and employing storytelling techniques to win people over.

Your marketing copy gets attention and elicits action.

Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You’re skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result with an irresistible CTA — all while maintaining the brand voice.

You know the medium matters.

When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. You’re skilled at telling the same story across multiple channels in a way that’s integrated yet optimized for every touchpoint.

You can coach a winning team.

Build a team of skilled storytellers and conceptors, who work in a multidisciplinary environment to

develop labors of love that delight customers and deliver results for clients. Pushing your team to

approach every brief with fresh eyes. Avoiding familiar solutions to create and inspire work that is

distinctive, effective and truly remarkable.

  • The ideal candidate will have:

Strong conceptual skills, big-picture thinking and natural leadership capabilities

Lead, coach, inspire and motivate a team to create and deliver truly remarkable, influential

and impactful work

Foster progressive thinking and the pushing of boundaries

Portfolio of work that spans from editorial content to brand narrative development

7+ years of copywriting/content strategy experience

Experience writing for top consumer brands

A proven ability to apply a well-defined brand voice

Experience with performance marketing (preferred, but not mandatory)

Agency experience (preferred, but not mandatory)

Bachelor’s degree or higher in English, Marketing, Communications, Journalism or related field

  • Perks:

Employees are showered with Uber credits each month

The rare opportunity to be a part of building a worldwide brand, ensuring its success and

helping evolve it for the future

Sharp, motivated co-workers in a fun office environment


Meet Some of Uber's Employees

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Swathy P.

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