Regional Performance Marketing Manager (Offline) - APACx
Uber is a technology company that is changing the way the world thinks about transportation. We are building technology people use everyday. Whether it’s heading home from work, getting a meal delivered from a favorite restaurant, or a way to earn extra income, Uber is becoming part of the fabric of daily life.
We’re making cities safer, smarter, and more connected. And we’re doing it at a global scale-energizing local economies and bringing opportunity to millions of people around the world.
Uber’s positive impact is tangible in the communities we operate in, and that drives us to keep moving forward.
Uber is evolving the way the world moves. By seamlessly connecting people through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers. We are a groundbreaking new business, providing quality, on-demand requests from the touch of your phone. We are one of the fastest growing companies in the world, and we’re looking for someone passionate about offline advertising to join the marketing team and help us scale our paid acquisition efforts as we grow in APAC.
As member of the offline marketing team, you are comfortable taking the initiative, able to operate and collaborate across multiple teams, and can thrive in a fast and growing environment.
What you’ll do
Guide daily execution of offline campaigns across various channels including DM, telesales etc.Work closely with cross-functional teams to understand business goals and KPIs (Key Performance Indicators), and develop media strategies to support direct response and brand or consideration goals.Work with the wider marketing team, as well as other marketing stakeholders to develop and execute complex marketing campaigns (includes campaign prioritization, localization strategy, creative and design review, and campaign execution).Setup and execute paid offline acquisition campaigns across cities.Work on reporting and optimization to improve the ROI of your campaigns.Constantly be testing.Keep up to date with offline acquisition advertising best practices and strategies.Collaborate closely with vendors and agency teams to develop and test new channels, targeting strategies, etc.Contribute to other team projects and initiatives, remaining flexible and willing to contribute.
What you’ll need
At least 5 years of experience in offline direct response and acquisition campaign experience; managing complex, large-scale campaigns across different channelsDemonstrated experience executing direct mail, tele-sales, and radio acquisition campaignsExcellent analytical skillsLanguage skills – English, SEA language or Chinese Mandarin knowledge requiredExperience working in APAC regions in marketing and a knowledge of the APAC media landscape and partnersThe ability to set goals and execute under tight deadlinesExperience in/around a growing business or mobile culture a plus – i.e., you can adapt to quick changes within both the company and mobile industryAn understanding of the nuances of both the demand and supply side of a marketplace also a plusEvents planning and execution experience is a plus
Employees are given Uber credits every monthGround floor opportunity with the team; shape the strategic direction of Uber in SENAThe rare opportunity to change the way the world moves. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globallySmart, engaged co-workersMonthly gym reimbursement
Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.
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