Product - Copywriter, Content Strategist

Uber Overview

We are hiring at all levels to help us build a world class design team. Uber has already made more than 310 cities around the world better places to live and work by providing superior transportation choices and greater economic opportunity, but this is just the beginning. We are looking for top copywriting and content strategy talent to craft the communications that help us reach the next level.

Job Description

We might be a good match if…

THE DETAILS MATTER TO YOU

You know every word must do work, and that writing great copy demands great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuances of synonyms and syntax, and you polish every line until it shines.

YOUR WRITING MEANS BUSINESS

You appreciate the art of excellent copy, but you know it’s not about creating fine art. You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business objectives. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments.

YOU ITERATE QUICKLY AND RESPECT DEADLINES

When it’s time to get locked in, you know how to move fast while still being meticulous and conscientious in your work. You work through multiple rounds efficiently — thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You do whatever it takes to keep projects on track while keeping messaging on target.

YOU DIG DEEP AND GO BROAD

Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If you’re presenting five headline options, you write fifty.

YOU’RE EQUAL PARTS CONTENT STRATEGIST AND COPYWRITER.

Clever phrases and creative concepts aren’t all you care about. You’re passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don’t sacrifice clarity or simplicity to protect your own precious gems.

YOU FIGHT THE GOOD FIGHT, AND YOU FIGHT FAIR.

Selling your ideas is one of your most impressive skills. You defend what you think is right for the business objectives and audience needs, relying on logic and evidence rather than opinion or emotion. With a collaborative spirit that puts the good of the team ahead of your own ego, you listen closely to other viewpoints and sincerely consider all feedback, then pick your battles wisely and employ storytelling techniques to win people over.

YOUR MARKETING COPY GETS ATTENTION AND ELICITS ACTION.

Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You’re skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result while maintaining the brand voice.

YOU’RE A PRO IN PRODUCT AND UX/UI CONTENT.

The way you’ve wielded language for product experiences has made them more intuitive, useful, and delightful. You’ve created great user-focused nomenclature for navigation systems, clear headings and CTAs that simplify task flows, and memorable microcopy that gets tweeted about. You’ve weathered release cycles and can share several shining examples of real work you’ve shipped, describing what you learned along the way.

YOU KNOW THE WORDS HAVE TO LOOK (AND FEEL) RIGHT.

Great copy is a key ingredient of great design, and your work shows how you’ve tailored messages to fit certain spaces, styles, and systems. You recognize that a first draft in a Word doc rarely survives contact with a design comp — even when you start with character counts. You know when breaking grammar and punctuation rules is the right thing to do for a design solution, and can back it up.

YOU KNOW THE MEDIUM MATTERS.

When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. You’re skilled at telling the same story across multiple channels in a way that’s integrated yet optimized for every touchpoint.

Perks

PERKS:

  • Employees are given Uber credits every month.
  • The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.
  • Sharp, motivated co-workers in a fun office environment.

BENEFITS (U.S.):

  • 401(k) plan, gym reimbursement, nine paid company holidays.
  • Full medical/dental/vision package to fit your needs.
  • Unlimited vacation policy; work hard and take time when you need it.

We’re bringing Uber to every major city in the world. We need brains and passion to make it happen and to make it happen in style.


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