Product - Copywriter, Content Strategist

Uber Overview

We're changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we're a part of the logistical fabric of more than 600 cities around the world. Whether it's a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that's just what we're doing today. We're thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we're in for the long haul. We're reimagining how people and things move from one place to the next.

Job Description

We are hiring at all levels to help us build a premier design team. Uber has already made more than 310 cities around the world better places to live and work by providing superior transportation choices and greater economic opportunity, but this is just the beginning. We are looking for superb copywriting and content strategists to craft the communications that help us reach the next level.

Learn more about the Design Team and the work being done here https://www.uber.design.

The details matter to you

You know every word must do work, and that writing great copy demands great care with every choice. You are just as committed to crafting impressive error messages and navigation labels as you are to brainstorming splashy headlines and big creative concepts. You understand the nuances of synonyms and syntax, and you polish every line until it shines.

Your writing means business

You appreciate the art of excellent copy, but you know it's not about creating fine art. You create communications to inform and improve user experiences, but more importantly to elicit specific actions that achieve business goals. Your approach is rooted in bottom-line thinking, using analytics to guide creative decisions and support arguments.

You iterate quickly and respect deadlines

When it's time to get locked in, you know how to move quickly while still being meticulous and conscientious in your work. You work through multiple rounds efficiently - thinking all the way through the experience, developing a solid foundation, tinkering, collecting feedback, and refining. You are committed to keep projects on track while keeping messaging on target.

You dig deep and go broad

Exploration is inherent in your process. You devour research to become a subject matter expert, then you come up with a range of concepts for even a single banner ad (and everything else you work on). You think through all the strengths and weaknesses of a communication strategy, and have thoughtful answers to every question. If you're presenting five headline options, you write fifty.

You're equal parts content strategist and copywriter

Clever phrases and creative concepts aren't all you care about. You're passionate about developing sound strategy, determining message hierarchies, and developing user experiences that communicate exactly the right message to the right person at the right time. You don't sacrifice clarity or simplicity to protect your own precious gems.

You fight the good fight, and you fight fair

Selling your ideas is one of your most impressive skills. You defend what you think is right for the business goals and audience needs, relying on logic and evidence rather than opinion or emotion. With a collaborative spirit that puts the good of the team ahead of your own ego, you listen closely to other viewpoints and sincerely consider all feedback, then pick your battles wisely and employ storytelling techniques to win people over.

Your marketing copy gets attention and elicits action

Compelling, memorable marketing and ad copy is your superpower. You bridge the gap between what a brand wants to say and what the audience wants to hear. You're skilled at translating features into benefits, crafting messages with emotional resonance, and figuring out how to make them stick. Your copy stands out without being sensationalist, clearly communicates the key points, and drives toward the desired result while maintaining the brand voice.

You're skilled in product and UX/UI content

The way you've wielded language for product experiences has made them more intuitive, useful, and delightful. You've created great user-focused nomenclature for navigation systems, clear headings and CTAs that simplify task flows, and memorable microcopy that gets tweeted about. You've weathered release cycles and can share several shining examples of real work you've shipped, describing what you learned along the way.

You know the words have to look (and feel) right

Great copy is a key ingredient of great design, and your work shows how you've tailored messages to fit certain spaces, styles, and systems. You recognize that a first draft in a Word doc rarely survives contact with a design comp - even when you start with character counts. You know when breaking grammar and punctuation rules is the right thing to do for a design solution, and can back it up.

You know the medium matters

When you write content, you think about how it will be consumed. You understand how desktop vs. mobile, print vs. digital, and push vs. pull affects the way people read and retain information. You're skilled at telling the same story across multiple channels in a way that's integrated yet optimized for every touchpoint.


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