Marketing Strategy Lead, UK & Ireland - London

Uber Overview

Uber started out to solve a simple problem: the need to get a ride across town. Six years and two billion trips later, we’ve stumbled upon something a bit bigger: a new way to help tackle congestion—one of the most serious challenges cities face today. We are present in over 450+ cities worldwide, including over 70+ cities in EMEA with plans to rapidly expand in the region. We have already found strong product market fit with a world changing service, but we’re only just getting started.

Longer term, we’re optimistic that smartphone apps like Uber can also offer a real alternative to individual car ownership. After all, if you can press a button and get an affordable ride across town in minutes 24-hours a day, why bother to own a car? There is an alternative to a world that looks like a parking lot and moves like a traffic jam. Join Uber to help make that future possible!

Job Description

The Marketing Strategy Lead will champion Uber’s marketing strategy in the UK and provide hands-on leadership to help develop, prioritise, and implement a marketing strategy to help Uber scale.

We’re looking for someone who can set a vision and can solve problems from 30,000 feet as well as dive deep into the details. This role will work with all of our marketing teams in the UK: Brand & Communications, National Partnerships, Insights & Research, Acquisition & Lifecycle and Marketing Operations.

Reporting into the Head of Marketing for the UK and Ireland, you’ll be responsible for developing Uber’s strategy to acquire and retain customers in its two sided marketplace. The ideal candidate for this role has developed data driven marketing strategies for companies in the past, is a strong communicator, and is comfortable working uniting multiple stakeholders to achieve a common goal.


  • Work closely with Uber’s UKI Head of Marketing, marketing teams, and the operations teams across the company to develop the overall country marketing strategy.
  • Work with marketing teams to identify strategic priorities and align on a clear roadmap to achieve those goals.
  • Bring a data driven approach to customer acquisition and retention and ensure we’re segmenting our approach to tailor your plan to our audience segments.
  • Manage the end to end Marketing budget ensuring that we’re optimising for investment in the marketplace.
  • Understand and develop a strategy for the rider and partner-driver end-to-end customer experience to ensure we’re putting our customers first at every stage of their experience with Uber.
  • Be incredibly truth-seeking with data, set a high bar for the team to think boldly and creatively and then to funnel that energy into concrete processes and execution plans, move fast, be biased toward action.


  • 7+ years of Marketing strategy experience
  • Exceptional communication and organisation skills
  • Balance attention to detail with swift execution – we need to do things quickly, and we need to do them well. Balancing those can be challenging, and this should be a strength.
  • Explorer – the ability to self-serve, investigate and get the data we require will make you much more effective in this role. Self-starter attitude is a must
  • A high bar across the board – from your own contributions to the people you work with to the products you work on.
  • A “driver” personality – biased toward action, great collaborator and master disambiguator/simplifier – constantly pushing toward clarity and delivery.
  • Exceptional Excel / data management skills.
  • Clear communicator. You are a clear and concise communicator with the ability to synthesize a lot of information quickly, highlight the key take aways, and disseminate actionable insights.
  • MBA highly preferred.
  • SQL proficiency strongly preferred.



  • Uber credits every month
  • Ground floor opportunity with the team: shape the strategic direction of the company
  • The rare opportunity to build a startup within a startup. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally
  • Sharp, motivated co-workers in a fun and relaxed office environment
  • Monthly gym reimbursement


  • Full-time salary & Equity compensation plan

Meet Some of Uber's Employees

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Swathy P.

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Swathy is part of the team that is the driving force behind Uber’s transportation options. She helps sign up the drivers, makes sure the vehicles run smoothly, and tackles any logistical bumps along the road.

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