Marketing Manager, Paid Search

Uber Overview

Uber is looking to further build out its performance marketing team with a search engine marketing manager who can own the overarching search strategy and business. The ideal person for this role has had a very clear SEM background, can be the lead day-to-day subject matter expert, and knows how to stay ahead of industry trends.

WHAT YOU’LL DO:

  • Manage daily execution of paid search campaigns
  • Conceptualize and implement optimization strategies and tests for SEM campaigns
  • Provide effective management of business plans and forecasts
  • Keep up to date with paid search best practices and strategies
  • Hands-on bid optimization to meet and exceed volume and ROI targets
  • Build and execute keyword expansion plans
  • A/B test landing pages, messaging and multiple user experiences
  • Contribute to other team projects and initiatives, remaining flexible and willing to contribute

WHAT WE’RE LOOKING FOR IN YOU:

  • Minimum 2-4 years of experience in dedicated paid search engine marketing
  • Excellent analytical skills with multivariate testing experience
  • Familiar with CPA, CPC, CPM, ARPU and LTV
  • Ability to set goals and execute under tight deadlines
  • Experience in/around a start-up or mobile culture a plus – i.e. you can adapt to quick changes within both the company and mobile industry
  • An understanding of the nuances of both the demand and supply side of a marketplace also a plus

PERKS:

  • Employees are given Uber credits every month.
  • We’re not just another social web app: we’re moving real assets and real people around their cities.
  • We have access to an amazing list of advisors and investors that we actively engage.

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