Marketing Manager, Paid Search
Uber is a technology company that is changing the way the world thinks about transportation. We are building technology people use everyday. Whether it’s heading home from work, getting a meal delivered from a favorite restaurant, or a way to earn extra income, Uber is becoming part of the fabric of daily life.
We’re making cities safer, smarter, and more connected. And we’re doing it at a global scale-energizing local economies and bringing opportunity to millions of people around the world.
Uber’s positive impact is tangible in the communities we operate in, and that drives us to keep moving forward.
Uber is looking to further develop its performance marketing team with a search engine marketing manager who can own the overarching search strategy and business. You have had a very clear SEM background, can be the lead day-to-day subject matter expert, and know how to stay ahead of industry trends.
What you’ll do
Guide daily execution of paid search campaignsConceptualize and implement optimization strategies and tests for SEM campaignsProvide effective management of business plans and forecastsKeep up to date with paid search best practices and strategiesHands-on bid optimization to meet and exceed volume and ROI targetsCreate and execute keyword expansion plansA/B test landing pages, messaging and multiple user experiencesContribute to other team projects and initiatives, remaining flexible and willing to contribute
What you’ll need
At least 2 years of experience in dedicated paid search engine marketingExcellent analytical skills with multivariate testing experienceUnderstanding of CPA, CPC, CPM, ARPU and LTVAbility to set goals and execute under tight deadlinesExperience in/around a growing company or mobile culture a plus – i.e. you can adapt to quick changes within both the company and mobile industryAn understanding of the nuances of both the demand and supply side of a marketplace also a plus
Employees are given Uber credits every month.The rare opportunity to change the way the world moves. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.Smart, engaged co-workers.
401(k) plan, gym reimbursement, nine paid company holidays.Full medical/dental/vision package to fit your needs.Unlimited vacation policy; take time when you need it.
Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.
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