Marketing Manager, Content Strategist

Uber Overview

As part of our SF Marketing team, you will plan and develop content for rider and driver-facing marketing communications across Uber’s digital channels, including email, blog, SMS/MMS, in-app and social. This person will work cross functionally with internal stakeholders to collect requirements and manage asset production, as well as build and launch email campaigns.

Job Description

Responsibilities:

  • Develop email, blog, in-app and social copy while upholding Uber’s unique brand voice and editorial guidelines
  • Manage inbound engagement requests from start to finish, from requirements collection, content strategy and planning, partner with Customer Engagement and Analytics, to asset production, and stakeholder approval.
  • Build and maintain best practices with email design templates and content, and apply rigorous testing to ensure that conversion metrics are met and our brand is communicated effectively
  • Continuously analyze and test hundreds of hypotheses to drive results including A/B creative testing.

Requirements:

  • 3+ years of marketing/communications experience
  • Strong conceptual thinker with bold ideas and a fierce approach to problem-solving
  • Ability to deliver exceptional copy/content at high volumes under tight timelines
  • Ability to apply a well-defined brand voice
  • Strong team orientation and proven collaboration skills
  • Strong organizational skills, attention to detail, and ability to handle multiple tasks and meet deadlines
  • Bachelors or higher in English, Communications, Journalism or related field (preferred)
  • Proficiency with ExactTarget or other Email Marketing tool (preferred but not mandatory)

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