Marketing Analyst - Connecticut (NYC Based)
Uber is changing the way the world moves. However, we’re not just about moving people – we’re about creating a marketplace to bring people what they need. We’re looking for a Marketing Analyst on our Connecticut team, helping take our global product and localizing it to our market, while creating thousands of economic opportunities for drivers, and making transportation cheaper and more accessible for our riders.
Uber is a technology company building something bigger than a great app—we’re moving real people and assets, reinventing transportation and logistics globally. For our team, we’re offering meaningful ownership, amazing culture, and the rare opportunity to run a business and product that impacts the lives of everyone around you. Uber is looking for talented, hard-working, and passionate people to grow the business in Connecticut. This is an exciting opportunity to help shape the trajectory of one of the world’s fastest growing organizations.
We’re looking for a Marketing Analyst on our Connecticut team to provide marketing insights and data expertise as we collectively drive growth and enhance user engagement.
The right person for this role possesses a passion for improving techniques, processes, tracking, analytics insights, predictive modeling, and technology used by marketing to achieve our aggressive supply and demand growth goals. This person will help address the complex challenges of marketing effectiveness, ROI, optimization strategies, rider behaviour, and campaign effectiveness.
As a member of our team, you’ll offer a strong data-driven perspective that will inform what projects we prioritize as a team and how we can reiterate for improvement.
- Mine data and analytics at the rider level to gain a better understanding of their usage behaviors, including impacts of current marketing strategies.
- Be a key partner on the team. Participate in project planning/prioritization meetings, stakeholder meeting, data prioritization meeting, etc.
- Determine the proper metrics for tracking current and future experiments.
- Use existing systems and develop relevant dashboards that provide insights and visualization into various channel performance relative to KPIs, projections, and historical performance.
- Implement and analyze A/B or multivariate tests to provide in-depth insights to the team on the test data and understanding of marketing drivers’ effects.
- Be an entrepreneur – find new ways to apply your analytical process to our fast growing business
WE’RE LOOKING FOR:
- BS/MS in Engineering, Computer Science, Math, Economics, Statistics, or equivalent experience.
- 1-3 years of marketing analytics, database, and SQL experience.
- Consulting and/or paid-media buying experience is a plus.
- Strong SQL based data-mining skills.
- Proficiency with multiple analytic and database tools common within a marketing organization (e.g., MixPanel, Tableau, Marketo, Google Analytics, etc.)
- Strong data visualization skills. Experience creating dashboard reporting in Tableau or a similar visualization tool is a plus.
- Attention to detail balanced with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team.
- Employees receive Uber credits each month.
- Ground floor opportunity with the team; shape the strategic direction of the company.
- The rare opportunity to change the world such that everyone around you is using the product you built. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.
- Sharp, motivated co-workers in a fun office environment.
- 401(k) plan, gym reimbursement, nine paid company holidays.
- Full medical/dental/vision package to fit your needs.
- Unlimited vacation policy; work hard and take time when you need it.
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