Head of Regional Marketing - UberEATS - Latam

Uber Overview

About Uber

Uber is a technology company that is changing the way the world thinks about transportation, food and delivery. We are building technology people use everyday. Whether it's heading home from work, getting a meal delivered from a favorite restaurant, or a way to earn extra income, Uber is becoming part of the fabric of daily life.

We're making cities more convenient, safer, smarter, and more connected. And we're doing it at a global scale-energizing local economies and bringing opportunity to millions of people around the world.

Uber's positive impact is tangible in the communities we operate in, and that drives us to keep moving forward.

Job Description

Our newest product, UberEATS, gives you the food you want delivered on demand. We work with thousands of restaurants and courier-partners globally to change the face of food delivery. Uber's proud to be delivering our service throughout 3500+ countries in Latam already, with amazing success and incredible opportunities to continue to grow different cities across the globe. But that's not enough - we're constantly looking to both grow the number of riders and drivers using our platform around the world and deliver unique, engaging experiences to our customer base.

We are looking for a Head of Regional Marketing to spearhead our strategy, build the team, and execute our end-to-end marketing efforts across the region. This will include securing major partnerships, executing large scale campaigns, managing a customer retention strategy, and overseeing massive performance marketing efforts.

You'll come with a track record of building teams and systems tied directly to the bottom line results of the organization. In addition, this role is responsible for developing data-driven acquisition and retention strategies, and utilizing a variety of channels to execute them, so we're looking for thought leaders who have experience with the latest and most innovative marketing tools.

WHAT YOU'LL DO:

  • Build a world class marketing team: You will be responsible for building out a marketing team to execute Uber's marketing strategy in the region. You'll identify and recruit top talent for our regional partnerships, campaigns, and rider retention teams and lead them to drive the continued growth of Uber's business.
  • Bring new customers to the Uber platform: We've seen rocketship growth to date, but there are still plenty of people in all of our markets that have yet to try UberEATS. You'll identify the segments that represent an opportunity, lockdown and leverage major partners that put us in front of those segments, and develop engaging experiential marketing and communications campaigns that convince those people to try their first meal with Eats.
  • Engage our existing rider base: We want UberEATS to become a daily part of life for our users, and we never want the Uber experience to stop feeling like magic. You'll oversee development of highly customized engagement messaging to drive more frequent use and craft campaigns that regularly surprise and delight our user base.
  • Tell the Uber story: You'll work closely with our comms team to define the Uber narrative and help make sure it is told consistently and repeated frequently in all of our communications. You'll make sure that all of the communities in which we operate know about the convenient, reliable, and innovative delivery service UberEATS brings to cities.
  • Add a marketing lens to all of our regional operations: Crafting a clear message, leveraging partnerships, developing customer lifecycle campaigns - these needs don't just exist on the rider side of our business. You'll work closely with our operations teams, strategy, and others, using your marketing expertise to help elevate their efforts to the next level.

WHAT YOU'LL NEED:

  • At least 8 years of deep, hands-on management experience ideally as a CMO or Head of Marketing.
  • Experience managing functions that include combinations of the following: marketing, analytics, partnerships, lead generation, customer loyalty and retention, brand management, and project management.
  • Experience executing and managing multi-pronged marketing campaigns including: online marketing, product marketing, customer retention, brand management, public relations, direct marketing, and business development.
  • Experience overseeing market research and segmentation, and developing targeted customer acquisition and engagement strategies.
  • Strong organizational skills, excellent communication skills, effective marketing-related writing skills, and the ability to thrive in an extremely fast paced environment.
  • A track record of having built and managed one or more successful marketing organization(s.)
  • Superior analytical skills, both quantitative and qualitative.
  • Experience in B2C technology marketing a plus, but not necessarily required.

Perks

PERKS:

  • The rare opportunity to change the world such that everyone around you is using the product you are building. We're not just another social web app, we're moving real people and assets and reinventing transportation and logistics globally.
  • Ground floor opportunity with the team; shape the strategic direction of the company.
  • Employees are given Uber credits each month.

Uber is an equal opportunity employer and enthusiastically encourages people from a wide variety of backgrounds and experiences to apply. Uber does not discriminate on the basis of race, color, religion, sex (including pregnancy), gender, national origin, citizenship, age, mental or physical disability, veteran status, marital status, sexual orientation or any other basis prohibited by law.


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