Head of Marketing - Vietnam

Uber Overview

About Uber

We're changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we're a part of the logistical fabric of more than 600 cities around the world. Whether it's a ride, a sandwich, or a package, we use technology to give people what they want, when they want it. For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.And that's just what we're doing today. We're thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we're in for the long haul. We're reimagining how people and things move from one place to the next.

Job Description

About the Role

As the Head of Marketing for Vietnam, you will be an essential member of the country leadership team. Through building marketing strategies to grow our user base, you will connect audiences with the magic of the Uber platform. Whether it be acquisition, email or digital campaigns, our Marketing team is integral part of our growth in each market. As innovation, localization and creative problem solving are key in this role, cross functional and regional collaborating are paramount in building a world class marketing function in Vietnam.

What You'll Do / What You'll Need / Bonus Points / About the Team

What You'll Do

  • Define and execute the marketing strategy for Uber in Vietnam
  • Design, implement and track end-to-end acquisition, engagement, retention and brand marketing initiatives for the region across driver and rider audiences.
  • Champion user needs to appropriately position Uber in your market based on consumer insights.
  • Launch integrated marketing initiatives across Digital, Social, Offline, BTL and Communications
  • Set the true north for creative and branding excellence across Vietnam
  • Be the General Manager's trusted advisor for developing our marketing strategy in sync with Product, Operations, Communication and Policy teams at the local and regional level.
  • Build, develop and grow a world-class marketing team

What You'll Need

  • Minimum of 10 years experience defining and implementing successful marketing strategies in fast-paced consumer environments
  • Portfolio of accomplishments in brand marketing and innovation.
  • Demonstrated experience in growth marketing across acquisitions, same-store growth and field marketing.
  • Deep understanding of Vietnam's consumer and media landscapes.
  • Experience working in a data driven environment
  • Excellent written and verbal communication at an executive level

About the Team

As part of the larger Regional Marketing Team, our in country Marketing team is responsible for creating, implementing and managing city and country wide campaigns. Vietnam's team manages both online and offline media acquisition as well as builds partnerships throughout the country to enhance our brand presence. With regional collaboration, our team is constantly using creativity to implement innovative initiatives that will have the best outcome for our riders and drivers.

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