Head of Marketing, Egypt

Uber Overview

Uber is looking for a Head of Marketing to lead marketing efforts for our Egypt team. This is a critical role as it will help shape and oversee all rider marketing practices for one of our fastest growing countries in EMEA. It calls for a combination of strategic planning and analytics, business development, marketing, and leadership. The right candidate should be comfortable in an “all hands on deck” environment, loves managing and developing a team, and be able to thrive in a startup culture.

The Head of Marketing will implement and advise on strategic initiatives that span large strategic partnerships, product positioning, business development and account management.

WHAT YOU’LL DO:

  • Partnerships and business development. Driving Uber’s value proposition, developing relationships and increasing channel revenue.
  • Strategic planning. Develop marketing strategies that align with company goals; set and meet deadlines in a fast paced environment.
  • Analysis. Utilize data-driven decision making to improve the performance of our marketing and business development efforts. Prioritize initiatives based on highest potential impact.
  • Processes. Setting up internal processes and hold a team of Marketing Managers accountable.
  • Management and leadership. Lead and develop a team of Marketing Managers to execute on existing strategies and drive innovation.

WHAT YOU NEED TO KNOW/HAVE:

  • 8 -10 years of marketing and partnerships experience, preferably in a highly analytical environment
  • Hustle – Uber moves fast, and runs lean. It’s a marathon at sprint pace.
  • Incredible verbal and written communication and interpersonal skills with a proven ability to take complex systems and share them through simple and intuitive communications.
  • Demonstrated success in leading and managing a multi-faceted marketing team, both in acquisition and engagement.
  • Demonstrated success in negotiating, cultivating and growing partnerships across various levels and sectors.
  • Experience with product marketing concepts like product positioning, brand strategy and user lifecycle + retention
  • A refined understanding of how marketing, creative, planning, media, technology and analytics integrate.
  • Experience making data-driven marketing and sales decisions using surveys, focus groups, A/B testing, etc.
  • Adaptable to change and ability to execute quickly
  • Superior analytical skills including financial acumen with the ability to deliver on P&L benchmarks
  • ATL campaign experience preferred

YOU MUST BE:

  • A Leader. Able to work with a team to inspire them to take on new challenges daily.
  • Graceful. You are self aware, well-spoken on the phone and eloquent in emails. You’ll humbly be the voice of Uber.
  • A Big Thinker: Your vision will help shape the future of Uber’s marketing in Pakistan, so you need to have one and know how to make it reality.
  • Creative. You’re always thinking of fresh ideas to acquire and engage new users and promote the brand.
  • Naturally curious. You’re innovative, extremely creative and constantly looking for ways to improve upon things.
  • Personable. You know how to work a crowd and win over strangers. Awkward is not how your friends would describe you!

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