Email Marketing Manager - Based in Toronto

Uber Overview

About Uber

We're changing the way people think about transportation. Not that long ago we were just an app to request premium black cars in a few metropolitan areas. Now we're a part of the logistical fabric of more than 600 cities around the world. Whether it's a ride, a sandwich, or a package, we use technology to give people what they want, when they want it.

For the people who drive with Uber, our app represents a flexible new way to earn money. For cities, we help strengthen local economies, improve access to transportation, and make streets safer.

And that's just what we're doing today. We're thinking about the future, too. With teams working on autonomous trucking and self-driving cars, we're in for the long haul. We're reimagining how people and things move from one place to the next.

Job Description

About the Role

As part of our Canadian Marketing team, you will set the positioning and craft the voice of the Uber brand in all marketing materials for riders and drivers across the country.

We are deeply customer obsessed and the challenges we tackle require bold ideas, creative problem solving, obsession with pursuing perfection, ownership, and fearlessness in the face of uncertainty. Our team works in a fast-paced, rapidly growing, and highly collaborative environment.

We are looking for a marketing manager who is passionate about understanding consumer behaviour and will help continue the current pace of growth by ensuring that we are effectively messaging our driver partners in a way that deepens engagement and drives sentiment.

The role offers a meaningful intersection of consumer insights, campaign planning, creative execution, analytics, and technology experience.

What You'll Do / What You'll Need / Bonus Points / About the Team

What You'll Do

  • Research and understand the customer journey (rider + driver) in Canada to make recommendations about the appropriate communications strategies for each touch point
  • Tell a consistent story with one personality across our marketing channels. Make sure our content is clear, concise and written with our rider and driver audience front-of-mind
  • Collaborate with multiple stakeholders (marketing, operations, product, policy, legal) teams to ensure messaging is relevant and impactful
  • Collaborate with US/CAN marketing team to help score and shape drip campaigns
  • Support lifecycle/triggered campaign development, setup, QA and reporting where needed
  • Contribute to localization process, adhering to brand guidelines to ensure consistency across cities
  • Help develop CRM and channel strategy including email communication, in-app messaging, push notifications, SMS, and other offline channels
  • Test content marketing efforts to drive actionable insights about our messaging, segmentation and channel strategies
  • Track KPIs and report effectiveness of campaigns on a regular cadence
  • Develop relationships and leverage learnings with our marketing teams in hundreds of cities around the world
  • Keep up to date with the latest best practices and integrations on CRM and Lifecycle marketing

What You'll Need

  • At least three years of customer marketing experience in a productive, high-growth environment
  • Passion for data-driven lifecycle marketing
  • Outstanding project management and written communication skills are essential
  • Technical understanding of the technologies associated with the role, namely email automation and CRM platforms
  • Additional experience with multiple marketing channels (paid, social, in-app marketing, etc) with an eye for creative excellence preferred
  • Ability to balance an intense attention to detail with swift execution
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment
  • A self-starting attitude—ready to seize opportunities to make an impact without needing to be told
  • Strong team orientation and proven collaboration skills
  • Bachelor's degree with high academics or equivalent experience

About the Team

As part of our Canadian Marketing team, you will set the positioning and craft the voice of the Uber brand in all marketing materials for riders and drivers across the country.

We are deeply customer obsessed and the challenges we tackle require bold ideas, creative problem solving, obsession with pursuing perfection, ownership, and fearlessness in the face of uncertainty. Our team works in a fast-paced, rapidly growing, and highly collaborative environment.


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