CRM Marketing Associate, Merchant Demand (B2C)

About the Role

As we continue to scale our B2B marketing organization we are looking for a performance marketing manager to join the Merchant CRM team in a newly developed role that's focused on driving demand for select strategic merchants (think: restaurants, retailers, and grocery stores you see when you open the Uber Eats app)! Your goal will be to lead regional and global lifecycle marketing programs that target customers to generate demand for these merchants.

You will engage strategic audiences to drive incremental eaters and incremental revenue growth for these merchants and in turn think about how you can communicate that demand back to them. Once we understand the winning recipes for each vertical, you will own creating playbooks that will enable our team to scale these strategies. While this is a B2C role, there are B2B elements, and a passion to understand both sides of the business will be monumental for the person to succeed in this transformational role.

• Responsible for developing and executing end-to-end global CRM strategies focused on driving new eaters and incremental demand for priority Merchants on our platform
• Strategize how we communicate this demand back to Merchants by developing and launching B2B CRM campaigns
• Work with development, data, and deployment teams to build and launch complex automated and ad hoc campaigns using internal and external tools
• Establish and report on KPIs for all campaigns. Continuously run CRM marketing experiments including baseline, creative, content, and frequency testing to improve key performance metrics
• Partner with internal cross-functional stakeholders (Brand Marketing, PMM, Ops teams) and external agencies to ensure CRM communications are relevant, personalized, and on-brand
• Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition across multiple products from cross-sell to improving funnel performance
• Analyze campaign performance and draw conclusions based on data, present takeaways and recommend next steps
• Develop best in class learnings to create playbooks for our strategic merchants, thinking about how what might work for one type of merchant might not work for another (i.e restaurants, retail, grocery)

• Minimum of 3+ years proven experience in lifecycle marketing, customer communications, or customer engagement.
• A bachelor's degree or equivalent experience.
• Excellent stakeholder and project management skills with the ability to balance rigorous attention to details with swift execution.
• Strong measurement and analysis skills.
• Experience with A/B testing, messaging, and post-campaign analysis.

• Understanding of a B2B or B2B2C business. While you'll be owning B2C comms, you are a true advocate for the merchants you're generating demand for!
• Skilled at planning, organizing, prioritizing, and driving simultaneous projects and activities.
• A hard-working, thorough, organized, and motivated self-starter, constantly striving to improve your skills and look for ways to contribute to the team. Thrives on challenges and is not deterred by complicated/complex situations.
• Desire to work in an ambiguous and fast-paced environment, working collaboratively across multiple teams and functions.
• A fervent curiosity about technical solutions and how a tech stack can empower CRM.
• You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
• You never hesitate to roll up your sleeves and take on something hands-on, you persevere when others fall away.
• True passion for Uber's mission and the company's hybrid technology / operations nature!